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Insider perspectives on the tech industry from our network of software experts, consultants and developers
How the ESIGN Act Changed the Way We Do Business
By Emily Maxie | Apr 10 2013
With the ESIGN Act, the government established that electronic signatures have the same legality as a traditional signature on a piece of paper. This legislation opened the door for digital signature technology companies like SIGNiX to be… Read More
Ten Tips for Creating Enticing Calls to Action
By Janelle Johnson | Apr 09 2013
The main point of multi-channel marketing is to stimulate interest that leads to a personalized email conversation with a prospect. That means that despite the attention you’re increasingly paying to social and other new tactics,… Read More
Cost-Benefit Analysis of Delivering Great Customer Service
By Meredith Thornton | Apr 08 2013
The search for new customers is an expensive business. So why not invest your resources into building a lasting and profitable business relationship with your existing customers? The answer lies in delivering an unparalleled level… Read More
Spike in Email Undeliverables: 5 Tips for Increasing Delivery
By Ernan Roman | Apr 05 2013
Major email providers such as Gmail, Yahoo, Hotmail and AOL have implemented new algorithms for email deliverability based on "engagement." If your emails are not triggering sufficient interaction, they are likely not to be delivered. Read More
Diving Deeper into PLM and ERP with Chad Jackson
By Michael Tauscher | Apr 05 2013
In my last PLM piece I presented a big picture view of PLM and ERP, their purpose, and in what ways the two systems augment one another to create an environment in which shared information… Read More
4 SEM Myths Keeping Your Search Marketing Campaign from Taking Off
By Ashley Dotterweich | Apr 05 2013
A search engine marketing campaign is a great way to give your business more visibility online and cultivate viable leads. But the search marketing world is full of misconceptions and myths that muddle the way… Read More
Open Innovation in Silicon Valley: Insights from Big Companies
By Stefan Lindegaard | Apr 04 2013
Together with Silicon Valley Bank, Stefan Lindegaard held an interesting session with a group of senior people from corporate venture units and R&D teams from multinational companies with labs in Silicon Valley. In this blog… Read More
Better Together: Why PLM and ERP Work Best as a Team
By Michael Tauscher | Apr 03 2013
By observing recent trends in PLM software and ERP software, we can see that traditional methods of separating the two systems are being proven obsolete by companies that are learning to respect and capitalize on… Read More
Amazon AWS Features to Fix & Enterprise Features to Add
By Maarten Ectors | Apr 03 2013
AWS is used by more and more enterprises today but Amazon should work on several awkward “features” that make daily usage by enterprises difficult. Read More
Can IBM Make the Social Business Connection with SMBs?
By Laurie McCabe | Apr 02 2013
While IBM will almost certainly wear the social business crown in large enterprises, its ability to make significant inroads in the SMB market is questionable. Read More