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Let's Talk Jaspersoft: Behind the Software with CEO Brian Gentile

Let's Talk Jaspersoft: Behind the Software with CEO Brian Gentile

By Mark Aspillera | Mar 06 2013

We talked to Jaspersoft Chairman and CEO Brian Gentile to find out more about the company's business intelligence tools. Read More

Marketers Continue To Struggle With Big Data

Marketers Continue To Struggle With Big Data

By Steve Olenski | Feb 28 2013

Does steady advance of big data and data-driven decision making mean that gut feelings are a thing of the past? Steve Olenski, a senior content strategist for Responsys, argues in this article that the challenge ... Read More

Things You Need to Know Before Implementing BI

Things You Need to Know Before Implementing BI

By Mark Aspillera | Feb 27 2013

More organizations than ever are taking the plunge and investing in business intelligence (BI) technologies. Cloud hosting has made it infinitely easier and less costly for smaller businesses to bring analytics into the fold, and ... Read More

New Trends and Technologies Transforming BI in 2013

New Trends and Technologies Transforming BI in 2013

By Mark Aspillera | Feb 21 2013

While a lot of the marketing surrounding BI products descends into gimmickry, the core functionality behind it doesn't. Who doesn't want more visibility on the reams of data they're now accumulating faster than ever? We ... Read More

Behind the Software Q&A with Apptegic CEO Karl Wirth

Behind the Software Q&A with Apptegic CEO Karl Wirth

By Mark Aspillera | Feb 18 2013

During our Q&A with Apptegic, we spoke with CEO Karl Wirth about how he and co-founder and CTO Greg Hinkle are converting raw data into actionable intelligence. Read More

Levelwing: Where Business Intelligence and Digital Marketing Expertise Meet

Levelwing: Where Business Intelligence and Digital Marketing Expertise Meet

By Mark Aspillera | Feb 11 2013

Smarter questions and more meaningful answers are at the heart of the company mission at Levelwing, who combines advanced business intelligence technology with strategic marketing expertise. Since being founded in 2002 the company has been ... Read More

4 Uses For Data Analytics You Never Knew About

4 Uses For Data Analytics You Never Knew About

By Mark Aspillera | Feb 01 2013

Big data analytics is changing the way people run their businesses. Big data is in the process completely upending the way businesses organize their warehoused data and make strategic and tactical decisions. Read More

How Gas Station Marketing Can Benefit from Big Data Analysis

How Gas Station Marketing Can Benefit from Big Data Analysis

By Jeff Adelson-Yan | Jan 29 2013

Gas stations and convenience stores have long since been looking for the competitive edge at the pump. Besides improving facilities and maintaining competitive pricing, some gas station chains have begun offering loyalty reward programs. Read More

How an Analytics Dashboard Can Help You Gain Business Intelligence

How an Analytics Dashboard Can Help You Gain Business Intelligence

By Jeff Adelson-Yan | Jan 22 2013

When it comes to truly understanding your business, the effectiveness of your marketing campaigns, and consumer behavioral trends affecting your company, business intelligence attained through data analysis is the Holy Grail. Read More

Big Data 2013 Predictions

Big Data 2013 Predictions

By Maarten Ectors | Jan 17 2013

If you just invested a lot of money in a Big Data solution from any of the traditional BI vendors (Teradata, IBM, Oracle, SAS, EMC, HP, etc.) then you are likely to see a sub-optimal ... Read More