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AmEx: Small Biz Engagement Drives $5.5 Billion in Spending
By Ernan Roman | May 03 2013
In a study by the Business Marketing Association, most BtoB marketers say customer engagement is a high priority within their marketing organization (72 percent), but 43 percent grade their company's level of customer engagement, a… Read More
The Case For – and Against – ERP Customization
By Panorama Consulting | May 03 2013
When it comes to ERP systems, the word “customization” is one of the most dreaded terms that an executive hears. In fact, I would estimate that at least 90-percent of Panorama’s ERP selection clients indicate… Read More
Seven Steps to Software Project Failure
By Donald Beckett | May 02 2013
In spite of 30 years of structured programming, CASE tools, OO development, 4th GL languages, CMMI, and PMI, the failure rate for larger projects has failed to respond to all of this love and attention.… Read More
5 Things to Love about Big Data
By Steve Parker, Jr. | Apr 25 2013
If you’ve been saying (and typing) the phrase “the problem with Big Data,” you’ve been looking at it all wrong. Sure, it may seem like a daunting task: harnessing, aggregating and organizing your data, then… Read More
What’s the difference between electronic and digital signatures?
By Emily Maxie | Apr 23 2013
There's a lot of confusion about the difference between the terms "electronic signature" and "digital signature." In fact, many people use the phrases interchangeably. Though they have a lot in common, there are some big… Read More
Use Buzzwords Wisely
By Alex Antonatos | Apr 12 2013
Essentially, most of the really popular buzzwords ones have become cliché, and therefore make it easy for a customer to spot the sales pitch, and customers do not like to buy sales pitches. They like… Read More
5 Helpful Tips to Generate More Leads with Your Website
By Antoine Dupont | Apr 12 2013
A website redesign project should include ways to not only make it more appealing, but foremost, how to attract more qualified visitors which may turn into leads and eventually into clients. In my humble opinion,… Read More
What Can Software Do to Re-Humanize the Workplace and Improve Results?
By Piers Bishop | Apr 11 2013
While computers have streamlined so many administrative tasks in the last twenty years, employee satisfaction has decreased significantly. So have we lost sight of something important, some element of human nature that is not working… Read More
It's Still Rock and Roll to Me
By Francis Moran | Apr 11 2013
The rise of content marketing as an umbrella term for a whole host of marketing activities is an example of how the terms, tools and techniques available to marketers might be in constant flux, with… Read More
Why I Hate Tech Marketing
By Francis Moran | Apr 10 2013
I love working in technology marketing, but every coin has a flip side, and today I'm going to talk about some of the things I truly dislike about tech marketing. Read More