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Insider perspectives on the tech industry from our network of software experts, consultants and developers
The Wizard of Oz and B2B Technology Marketing
By Dr. Emily R. Coleman | Mar 04 2013
The best B2B technology marketing resources explain our products and their benefits without losing these important attributes in technical jargon. Read More
Five Wrong Things Experts Told Me
By Dr. Janice Presser | Feb 28 2013
One of the dangers of being a good listener is that, well—you listen. Yet even smart, successful people give bad advice. Here are five of the most off-target "truths" that business experts inflicted on my… Read More
Marketers Continue To Struggle With Big Data
By Steve Olenski | Feb 28 2013
Does steady advance of big data and data-driven decision making mean that gut feelings are a thing of the past? Steve Olenski, a senior content strategist for Responsys, argues in this article that the challenge… Read More
Score More Leads by Integrating CRM into your CMS
By Ashley Dotterweich | Feb 26 2013
If you've got a website then you've got a content management system to manage it, and if you have customers you probably use a customer relationship management software to keep track of them. CRM and… Read More
Mastering Bid Management: Top 5 Tips and Tricks to Save Your PPC Campaigns
By Amanda Andonian | Feb 12 2013
While it might be tempting to just leave bid management to the vagaries of the PPC market, investing a little time into your bidding strategy can save your PPC marketing campaigns in the long run.… Read More
How to Stand Out in a Sea of Content
By Jillian Stone | Feb 11 2013
What makes you unique? Why should someone read your content over someone else’s? These are questions we have to ask ourselves if we are going to participate in content marketing. A few years ago, when… Read More
Death By Email Address
By Meredith Thornton | Feb 08 2013
Some people say that the only two certainties in life are death and taxes. As morbid as it may seem, let’s set aside the tax part of the equation and focus on death for a… Read More
Coke's 7 Smart Social Media Rules for Success
By Ernan Roman | Feb 05 2013
How has Coke thrived in a social media world, ranking as the world’s most valuable brand and attracting the biggest Facebook fan base? Learn from their 7 Social Media Rules for Success. Read More
Being a Social Media Pro Doesn't Matter
By Dr. Emily R. Coleman | Feb 04 2013
So you’re connecting like a madman on LinkedIn. Your Facebook likes are growing by leaps and bounds. It’s hard to keep up with the number of people following you on Twitter. You’ve got Pinterest and Google+ aced.… Read More
4 Uses For Data Analytics You Never Knew About
By Mark Aspillera | Feb 01 2013
Big data analytics is changing the way people run their businesses. Big data is in the process completely upending the way businesses organize their warehoused data and make strategic and tactical decisions. Read More