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Articles on Trends in Marketing Software
How to Use Post-Purchase Email Automation to Retain Customers
Posted October 18, 2017 by Nirit B.
Converting a customer does not mean that you are done doing business with them. Quite the opposite. Conversions actually open […] Read More
Popularity Fraud and Click Farms
Posted July 27, 2016 by Lauren N.
In HBO’s “Silicon Valley” season 3 episode 9, Pied Piper’s (a fictional data compression platform company) existence is threatened by […] Read More
3 New Behavioral Marketing Platforms for More Personalized Interactions
Posted September 2, 2015 by Kristin Crosier
Dozens of innovative marketing applications are springing up to help businesses better engage with and convert consumers using individualized messaging. Below we profile three such platforms with a focus on segmentation, though these vendors are… Read More
The SMB's Guide to Marketing and Brand Awareness
Posted August 19, 2015 by Chad Yee
Whether your small business has been around for the past decade or is just starting out, it's never too late to start building your brand. So, how can you build up your brand awareness? There… Read More
Marketing Software in 2015: Trends in the Industry
Posted May 11, 2015 by Kristin Crosier
A multitude of state-of-the-art software products exist for a marketer to better engage with consumers, synchronize disparate tactics and maximize industry trends. Let’s dive in to look at some of the latest software crazes and… Read More
Let's Talk Gameplan: Behind the Software with Bulldog Solutions CEO Darin Hicks
Posted December 2, 2014 by Kristin Crosier
We went behind the software with Darin Hicks, CEO of Bulldog Solutions, to talk about the company's revolutionary marketing planning solution Gameplan and the industry's incredible need for a CMO-utilized tool to oversee and better… Read More
Signs of a Quality Distributed Marketing Management Platform
Posted September 2, 2013 by Amanda Elam
To overcome the challenges presented by a distributed marketing model, many businesses utilize distributed marketing management platforms to organize their various marketing campaigns and find actionable solutions to the challenges posed by a distributed marketing… Read More
WEM: What the Heck Is Web Engagement and Why Does It Matter?
Posted August 9, 2013 by Kristin Crosier
Google Web Engagement Management, WEM, or even What is WEM?, and you’ll be exactly zero steps closer to understanding what the heck the term means. We decided to clear up the confusion surrounding this industry… Read More