Percussion is the provider of The Percussion Approach, a combination of the Percussion CM System with solutions and services that have a singular focus: driving business results through multiple online channels including websites, intranets, blogs, and mobile devices. The Percussion Approach allows marketers and line-of-business owners to create, analyze, and change online content as they pursue the stuff that really matters – revenue, membership, or leads.

The Percussion CM System and solutions provide all the commonly found features of a CMS, such as globalization, workflow, and templating, but the real strength of company’s products are in the community marketing, personalization and targeting, and analytics features that enable organizations to harness the conversation economy, deliver dynamic content to each visitor, automate changes, and measure the impact of those changes on their business.

The company was founded in 1994 and is headquartered in Woburn, Massachusetts with additional offices in San Francisco and London. It continues to be privately owned and funded and has seen at least double-digit growth every year since its founding.

A broad cross-section of corporations, institutions and agencies like Hotwire.com, ING Direct, Alliance & Leicester, Kohl’s, the U.S. Department of State, Vegas.com, The Washington Post, and the University of London rely on Percussion and its mission of transforming interactions around brand to drive results.

Percussion was named to both KMWorld’s “100 Companies that Matter in Knowledge Management” and EContent Magazine’s “100 Companies that Matter Most” in the digital content industry for five consecutive years and has received a number of other accolades including a Best of AIIM Award and a Codie Award for “Best Content Management Solution.”

Percussion Key Strengths

• Focused on the marketer: Where other products focus on “keeping websites up to date,” Percussion provides the marketer an unmatched agility to enact change throughout their web presence with a wide range of online capabilities, all focused on improving measurable results from customer interaction online.
• Intuitive, streamlined UI: Users are presented with a browser interface to not only create, manage and publish copy and rich media across multiple channels, but to replace and rearrange layout and dynamic presentation quickly across the entire Web presence. Percussion's CM System is designed for rapid change at any level - not only content, but layout and presentation - without the need for IT involvement.
• Open and future-proof: Percussion’s innovative “decoupled architecture” separated the content management server component from online interaction components and all the other applications that deliver the web property. You choose only the pieces you want to use out of the box, and then freely combine them with existing and third-party applications for unmatched cross-platform support.