An Executive Perspective
The concept of Customer Relationship Management (CRM) has been around for years, but the term is relatively new. So new in fact, there is really no one definition for what Customer Relationship Management actually is. Want to test this theory and have some fun? Ask four executives to describe what CRM means to them and you will get four different answers. The one thing that is clear, however, is that Customer Relationship Management has become one of the most talked about and fastest growing segments of the software and services industry.
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Getting Back to Basics
As an executive who has spent more than twenty years in the software industry, I often look back at several of the technologies I have been involved with and marvel at the hype, buzz, and aura that accompanised their birth and their inevitable death. Remember Artifical Intelligence (AI), one of the biggest buzz - words of the 80's? How about Computer Aided Software Engeineering (CASE)? These technologies rarely got implemented even though companies spent hundreds of thousands of dollars attempting to do so. At the time, industry analysts had us all believing that these technologies were as important as the coming of the Messiah, yet all that remainds of them are distant memories.
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Six Points To Consider
Some CRM Solutions are designed for large enterprises and have only recently been scaled down to fit the budget and simpler needs of smaller businesses. A system designed from the ground up for small to midsized companies is more likely to suit your requirements for rapid implementation, ease of use, and low cost of ownership.
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