Say you have a great business idea, product or company and you want to spread the word, acquire capital and gain investors. Fundraising software is an easy way to promote a business, nonprofit, product or innovation. Defined as “the practice of funding a project or venture by raising many small amounts of money from a large number of people — typically via the internet,” crowdfunding has become increasingly popular with the rise of social media and internet use.
Sites such as GoFundMe, Indiegogo, FundAnything and many more allow people to create donation campaigns about an idea of theirs or an organization they support. These campaigns are designed for setting goals, sharing stories and raising money. They are easily accessible, simple to create and effective in gaining donations.
There are various benefits of crowdfunding such as influence, aesthetics and free marketing. Crowdfunding allows campaigners access to unlimited viewers and the ability to share fundraising efforts.
One of the biggest benefits of crowdfunding is virtually free advertising. These platforms are an effective way to promote campaigns through social media, email newsletters and sharing. These sites also encourage product or company development. Presenting your business or product to the public allows for renovations to be made and information to be gathered about business potential.
Finally, these websites are extremely convenient, creating a centralized and streamlined fundraising tactic in one place that eliminates the need to reach out to investors individually. Aesthetically pleasing designs can incorporate photos, videos and stories, allowing users to connect in one place and fundraisers to customize their pages in unique ways.
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[Photo courtesy of 401(K) 2012.]