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Microsoft Acquires Perceptive Pixel for Future Windows 8-Based PCs

Microsoft Acquires Perceptive Pixel for Future Windows 8-Based PCs

Microsoft is making a number of announcements today during its Worldwide Partner Conference, but one of the things that really got the Twitterverse buzzing was the news that Microsoft acquires Perceptive Pixel, a “leader in interaction design” based in New York City, once the terms of their agreement are finalized. Perceptive Pixel is probably best known for providing the multi-touch screens that CNN used in its 2008 Presidential Election coverage.

It’s a pretty big move for Microsoft, and it demonstrates that they’re going to become even more serious about making their presence known in the touchscreen market. Though Perceptive Pixel specializes in large format touchscreens, that doesn’t mean that Microsoft can’t or won’t leverage their technology to bring their own tablets to the consumer market, which will also help the company compete more with Apple as far as the consumerization of IT is concerned.

In their statement, Microsoft’s Kurt DelBene said, “The acquisition of PPI allows us to draw on our complementary strengths, and we’re excited to accelerate this market evolution. PPI’s large touch displays, when combined with hardware from our OEMs, will become powerful Windows 8-based PCs and open new possibilities for productivity and collaboration.”

The reactions on Twitter varied from the excited to the vaguely snarky, but there’s no doubt that this acquisition could be the turning point in Microsoft’s attempts to catch up to Apple in the tablet market if they play their cards right.

Here’s just a few of the things that people have been tweeting regarding the Microsoft and Perceptive Pixel deal. What do you think about this new move by Microsoft?

Want to access more information on software news and recent acquisitions? Browse our complete collection of software news by visiting the News & Trends section of the blog.

Amanda Andonian

Microsoft Acquires Perceptive Pixel for Future Windows 8-Based PCs
Expert in Mobile, CMS, and Social Media
Amanda is a former member of the marketing team. She helped manage the Community at and wrote articles and reviews about enterprise and SMB software and trends in the business software industry. She has 5+ years of experience ...