I recently had a talk with a guy who claimed that he knew exactly what social media could do for companies. The funny thing is that he knew this without even using social media himself as he did not believe in this as a way to get his work done. His claim was based on lots of observations related to investment opportunities.
I was a bit surprised by his position and claims. Even though I spend several hours a day using social media tools such as LinkedIn and Twitter, I do not have a clear-cut answer on how to extract value out of social media. I have gained some good insights, but I still consider myself to be in an experimentation phase and I have even acknowledged that I might be stuck in this phase forever considering the constant change in the social media landscape.
The interaction with the above guy also led me to some other reflections:
One key reason is that you are at risk at running short of the time and/or mental capacity needed to build strong social media platforms. This kind of effort is time consuming and requires persistence. I also think being personal and genuine can make your platforms stronger. Rather than separating completely, you need to find a balance even though you work in a corporate setting with team members and corporate accounts / identities.
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