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How to Use Post-Purchase Email Automation to Retain Customers
Posted October 18, 2017 by Nirit B.
Converting a customer does not mean that you are done doing business with them. Quite the opposite. Conversions actually open new doors, providing opportunities to conduct additional transactions and to forge long-term and profitable relationships… Read More
Macy's Rewards Customers for Providing Tracking Permission
Posted February 6, 2014 by Ernan Roman
Challenge: New technology allows companies to track consumer's every move. However, caution must be taken to ensure that tracking permission is gained before tracking commences. In a new IBM study of more than 30,000 consumers… Read More
4 Tips That Transform Holiday Shoppers Into Loyal Customers
Posted December 16, 2013 by Ernan Roman
Challenge: Tis the season for customers to think "sale." However, while customers are concentrating on transactions, companies need to think beyond the holidays. We hope the following 4 tips will help you move beyond "quickie… Read More
Transforming Intrusive Customer Tracking to Valued Info Exchanges
Posted September 26, 2013 by Ernan Roman
The Challenge: The bad news is that consumer resistance to unauthorized customer data tracking is growing. The good news is that many consumers understand that in order to receive more targeted and relevant communications, they… Read More
It's How They Want to Buy, Not How You Want to Sell
Posted August 2, 2013 by Ernan Roman
The Challenge: Companies that focus on what they want to sell--not how customers want to engage--miss the boat on opportunities to drive initial and ongoing sales. Dunnhumby recently released results of its Customer Centricity Index… Read More
Is Social Media Damaging Your Brand?
Posted July 8, 2013 by Ernan Roman
The Challenge: Companies who do not monitor what customers are saying about them online--can wind up using social media for damage control rather than for profit. In a report by Stanford University it was reported… Read More
JCPenney, If You Don't Listen to Your Customer...You Lose
Posted June 5, 2013 by Ernan Roman
The Challenge: Few companies know as much as they should about their customers and their expectations for meaningful engagement. Being arrogant in disregarding customer expectations is dangerous. This is a lesson JCPenney found out the… Read More
Providing Unforgettable Web Experiences: Four Tips
Posted May 15, 2013 by Ernan Roman
The Challenge: Brands are struggling to stay relevant online. Per a study by Forrester, only 3 percent of websites earn a passing score in terms of user experience. Consumers cited three reasons why websites are… Read More
Making Your App a Customer Engagement Solution
Posted May 14, 2013 by Ernan Roman
The Challenge: Businesses know mobile apps offer tremendous customer engagement opportunities--if done correctly. Unfortunately, businesses can also eat up marketing budgets--without the customer engagement payoff--if mobile apps are not planned out with customer needs in… Read More
Burberry's Multichannel Innovation; 3 Tips
Posted May 6, 2013 by Ernan Roman
The Challenge: What can we learn from a 157-year-old fashion company that’s being called “the world’s most digitally competent luxury brand”? That a multichannel and personalized customer experience is becoming the expected standard among consumers.… Read More