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It's Still Rock and Roll to Me
By Francis Moran | Apr 11 2013
The rise of content marketing as an umbrella term for a whole host of marketing activities is an example of how the terms, tools and techniques available to marketers might be in constant flux, with ... Read More
Why I Hate Tech Marketing
By Francis Moran | Apr 10 2013
I love working in technology marketing, but every coin has a flip side, and today I'm going to talk about some of the things I truly dislike about tech marketing. Read More
Ten Tips for Creating Enticing Calls to Action
By Janelle Johnson | Apr 09 2013
The main point of multi-channel marketing is to stimulate interest that leads to a personalized email conversation with a prospect. That means that despite the attention you’re increasingly paying to social and other new tactics, ... Read More
Let's Talk SiteApps: Behind the Software with Predicta CIO
By Mark Aspillera | Apr 08 2013
If you're serious about your brand's online presence then web design has to be a full-time concern, but what's the best way of identifying what your needs are and finding the apps you need to ... Read More
Spike in Email Undeliverables: 5 Tips for Increasing Delivery
By Ernan Roman | Apr 05 2013
Major email providers such as Gmail, Yahoo, Hotmail and AOL have implemented new algorithms for email deliverability based on "engagement." If your emails are not triggering sufficient interaction, they are likely not to be delivered. Read More
4 SEM Myths Keeping Your Search Marketing Campaign from Taking Off
By Ashley Dotterweich | Apr 05 2013
A search engine marketing campaign is a great way to give your business more visibility online and cultivate viable leads. But the search marketing world is full of misconceptions and myths that muddle the ... Read More
The Ballad of the Undifferentiated Product
By Francis Moran | Apr 02 2013
Any time a company sharply focuses its messaging on one promising market segment, it runs the risk of turning off other market segments that are also attractive. You have to be OK with that, and ... Read More
The 7 Deadly Sins of Marketing
By Dr. Emily R. Coleman | Apr 01 2013
Does your marketing strategy unknowingly suffer from a lack of focus, complacency or other issue that directly impacts its success? Guest contributor Dr. Emily R. Coleman explores the seven deadly sins that might be stifling ... Read More
4 Tips for Earning Consumer Preference Data
By Ernan Roman | Mar 28 2013
Marketers are trying to deliver more personalized communications but lack accurate consumer preference data. Use these 4 tips to boost your strategy. Read More
Is your Email List OK to Send to?
By Meredith Thornton | Mar 27 2013
Before you hit “send” to your email list, there are a few questions that you must ask yourself. This infographic will help you understand your email list. Read More