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How Viral Emails Can Drive More Sales than Promotional Emails
By Ernan Roman | Aug 30 2013
Viral emails can often generate greater response and revenue than sales-focused emails. Following are examples and tips for sending engaging/interactive emails that do not contain sales pitches or feature products. Read More
Investor Pitching 101 With Communitech’s Frank Erschen
By Francis Moran | Aug 26 2013
“It’s all about the content, it’s not about the sizzle. You have to give investors the content they need to make an investing decision.” So says Frank Erschen, pitch coach, angel investor and executive in ... Read More
WEM: What the Heck Is Web Engagement and Why Does It Matter?
By Kristin Crosier | Aug 09 2013
Google Web Engagement Management, WEM, or even What is WEM?, and you’ll be exactly zero steps closer to understanding what the heck the term means. We decided to clear up the confusion surrounding this industry ... Read More
So Why Do We Buy Stuff?
By Dr. Emily R. Coleman | Jul 29 2013
As marketing people, we spend a good deal of our time trying to find the most appealing way to describe our value proposition. We develop strategies and tactics to exploit what we see as opportunities in ... Read More
Puppies, Kittens, and Kids: Marketing to the Emotions
By Dr. Emily R. Coleman | Jul 15 2013
It is a truism in consumer marketing and advertising that putting puppies, kittens, or kids in an ad or on a product evokes an “aw” response. They automatically get attention. (Where would the Super ... Read More
Top SMB Takeaways: SAP Sapphire 2013
By Laurie McCabe | Jun 18 2013
A couple of weeks ago, I had the opportunity to attend Sapphire 2013, SAP’s annual user conference. As is the norm for these events, SAP opened the fire hose to reveal new directions, product and ... Read More
To Sponsor or Not to Sponsor: 6 Questions to Consider
By Francis Moran | Jun 17 2013
From charities, to naming rights on community ice rinks and signage at industry events, there are always hard questions that must be asked about whether seeing your organization’s name in lights will, in fact, translate ... Read More
Everyone Has Competition
By Francis Moran | Jun 12 2013
Last week, I tackled the assertion I all-too-frequently hear from technology executives that everybody could benefit from their product, and so the whole world is their target customer. This week, I’d like to demolish an ... Read More
Marketing Arrogance vs. Customer Opinion
By Dr. Emily R. Coleman | Jun 10 2013
My favorite example of marketing arrogance comes from General Motors. A number of years ago, GM introduced a totally redesigned model sedan. Personally, I thought it was exceptionally ugly; it reminded me of a hearse. ... Read More
Medieval Marketing
By Dr. Emily R. Coleman | May 27 2013
There are very few modern women who have not, at some point, muttered about the sadist who thought up high-heeled shoes. Ever wonder how the fashion started? Read More