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The Best-Value Marketing Software
By Kristin Crosier | Jan 09 2014
Trying to build a catchy campaign for your company brand? Luckily, there’s a marketing app for that. Yet as fantastic as many leading marketing applications are, they also tend to be accompanied by a sky-high ... Read More
Return on Ad Spend For All!
By Levelwing | Jan 06 2014
One of the greatest aspects of digital marketing is the ability to track ad spend and subsequent revenue. See how ad spend and big data interact. Read More
Facebook Advertising Influence on Paid Search Success
By Levelwing | Dec 30 2013
As Facebook advertising has experienced incredible growth, many marketers have wondered – what’s the value of advertising on this site? This blog post from Levelwing's Tori Theiss looks at how investing in advertising on Facebook ... Read More
Web Analytics: What Really Matters
By Levelwing | Dec 24 2013
You’ve seen multiple comparisons of potential benefits and advancements web analytics products promise for your campaign management needs and overall site goals. In the process of vetting a web analytics product, often times the debate comes ... Read More
Data Nuggets from the Future of Digital 2013
By Levelwing | Dec 17 2013
If you’re wondering if the increase in dollars being pumped into digital initiatives is worth it, nearly half of ad revenue at the 20 largest companies (Google, Microsoft, Disney, etc.) is digital. These statistics, ... Read More
Why Google's Broken Promise Could be a Good Thing
By Levelwing | Dec 13 2013
On October 23rd Google began testing the incorporation of branded banner ads as a replacement for the traditional paid search ads. With the focus strictly on branded search terms, Google has only implemented this feature ... Read More
Capitalizing on 2014's Top Client Buzzword: "Relevant"
By Levelwing | Dec 09 2013
As we dive headfirst into the last weeks of the year, one resounding theme we have heard from our clients is a desire to create more personalized experiences for target audiences in 2014 and to ... Read More
Marketing Performance: A Theoretical Approach Using Advancements in Baseball
By Levelwing | Dec 04 2013
Traditionally, when defining a marketing effort’s efficiency or marketing performance, the answer might be a combination of conversion rate (conversion volume over overall volume), cost per conversion (dollars spent over conversion volume), or return on ... Read More
AdWords Geo-Targeting Gets More International
By Levelwing | Nov 27 2013
Google recently announced updates to location targeting set to impact international searches. The changes, set to roll out the week of November 11, allow ads to be served across country borders and domains. Guest contributor ... Read More
Why the Salesforce Cloud Keeps Getting Bigger
By Mark Aspillera | Nov 26 2013
Breaking into new segments is something Salesforce has pursued with gusto the past few years. We talk about how the company's behavior with previous acquisitions may transfer to the CRM giant's recent purchase of the ... Read More