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Marketing Software in 2015: Trends in the Industry

Marketing Software in 2015: Trends in the Industry

By Kristin Crosier | May 11 2015

A multitude of state-of-the-art software products exist for a marketer to better engage with consumers, synchronize disparate tactics and maximize industry trends. Let’s dive in to look at some of the latest software crazes and ... Read More

6 Key Features of Marketing Automation Tools

6 Key Features of Marketing Automation Tools

By Chad Yee | Apr 28 2015

Leading marketing solutions offer all of the must-have capabilities for streamlining marketing activities. Here we cover six of the key features of marketing automation software. Read More

Comparing the Features of HubSpot vs Marketo

Comparing the Features of HubSpot vs Marketo

By Chad Yee | Jan 12 2015

HubSpot and Marketo are two heavyweights in the marketing automation industry that are very similar to each other. Both platforms serve as a software-as-a-service (SaaS) and carry an arsenal of features. But when it comes ... Read More

Let's Talk Gameplan: Behind the Software with Bulldog Solutions CEO Darin Hicks

Let's Talk Gameplan: Behind the Software with Bulldog Solutions CEO Darin Hicks

By Kristin Crosier | Dec 02 2014

We went behind the software with Darin Hicks, CEO of Bulldog Solutions, to talk about the company's revolutionary marketing planning solution Gameplan and the industry's incredible need for a CMO-utilized tool to oversee and better ... Read More

5 Key Features of Landing Page Optimization Software

5 Key Features of Landing Page Optimization Software

By Kiri Picone | Nov 20 2014

Your company's landing pages can make a big impact on profits. Here are five key features of landing page optimization software you should look for in a solution. Read More

How Google Tools Can Fix Architectural Issues Affecting SEO

How Google Tools Can Fix Architectural Issues Affecting SEO

By Chad Yee | Oct 21 2014

With the right set of tools courtesy of Google, you can fix architectural issues affecting SEO and generate more traffic to your website. Googlebots can find just about any structural flaw in your site, which ... Read More

3 Specialized Software Companies at Dreamforce Challenging the Status Quo

3 Specialized Software Companies at Dreamforce Challenging the Status Quo

By Kristin Crosier | Oct 16 2014

Dreamforce marks a gathering of many of the most innovative companies in the industry. We look at 3 specialized software companies at Dreamforce who are making waves. Read More

5 Innovative Companies from the 2014 Dreamforce Exhibitors

5 Innovative Companies from the 2014 Dreamforce Exhibitors

By Kiri Picone | Oct 14 2014

Many of the 2014 Dreamforce exhibitors are BI, sales enablement, marketing, call center and data security software. These are the most innovative solutions. Read More

2015's Top 5 Landing Page Optimization Software

2015's Top 5 Landing Page Optimization Software

By Miranda Limonczenko | Oct 06 2014

Whether you plan to build one landing page or dozens, select one of these top 5 landing page optimization solutions. With a top landing page optimization solution, you are sure to experience a higher conversion ... Read More

Using BuzzStream for Link Building, CRM and Project Management Tasks

Using BuzzStream for Link Building, CRM and Project Management Tasks

By Kirk Kerr | Sep 30 2014

You may already know how to use BuzzStream for link building purposes, but did you know that the tool can also be utilized for CRM and project management tasks? Read More