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3 Media Elements of Marketing: Earned vs. Owned vs. Paid
By Lauren N. | Jun 23 2016
Navigating the online marketing environment and the changing marketing mix can be challenging as there are a variety of different channels and strategies that can be used. What’s even more difficult is the infinitely growing ... Read More
At-A-Glance Guide to Inbound V. Outbound Marketing
By Erin Marrs | Jun 22 2016
Inbound marketing is the yin to outbound marketing’s yang, and when used in conjunction, they can create a kind of marketing harmony. The trick is to learn what best suits your business and complements your ... Read More
Built On Good Intentions: An Introduction to Intent Marketing
By Erin Marrs | Jun 20 2016
It’s not news that marketing strategies are forever changing, evolving to suit whatever new business landscape unfolds before us. Some strategies are left by the wayside while others get facelifts and become more formidable players ... Read More
Local Tech Series: Austin, TX
By Erin Marrs | Jun 08 2016
Welcome to Austin; famous for food, music, art and (unsurprisingly) tech. It’s no secret that computer giant Dell Inc. was founded in Austin and operates in Round Rock, Texas, about twenty miles outside of Austin ... Read More
Top 3 Female Founded Tech Startups
By Camille Espiritu | May 25 2016
Women’s empowerment continues to be one of today’s most talked about subjects. It’s hard to watch the news, visit social media or even read an article without hearing about the topic. But it’s about time ... Read More
The Small Business Tools for Success
By Shaun H. | Apr 27 2016
In order to achieve fast-growing success, small businesses need all the help they can get when first starting out. To utilize your time as efficiently as possible, it’s essential to have talented people and efficient ... Read More
3 New Behavioral Marketing Platforms for More Personalized Interactions
By Kristin Crosier | Sep 02 2015
Dozens of innovative marketing applications are springing up to help businesses better engage with and convert consumers using individualized messaging. Below we profile three such platforms with a focus on segmentation, though these vendors are ... Read More
The SMB's Guide to Marketing and Brand Awareness
By Chad Yee | Aug 19 2015
Whether your small business has been around for the past decade or is just starting out, it's never too late to start building your brand. So, how can you build up your brand awareness? There ... Read More
3 Powerful Email Marketing Tools for Small Businesses
By David Self | Aug 11 2015
While email marketing and automation is a common feature in enterprise software solutions, the prices can be far out of reach for smaller companies of 10 to 20 employees. The three web-based platforms below offer ... Read More
The 7 Key Steps to Landing Page Optimization
By David Self | Jul 13 2015
With 48% of marketers building a new landing page for every campaign and 68% of B2B marketing teams implementing landing pages for lead generation, it’s a bit of a surprise to see the conflicting strategies ... Read More