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Reading Minds and Converting Leads - Crystal Ball Not Included
By Erin Marrs | Feb 23 2017
Back in 2014, we analyzed the best landing page optimization tools on the market for the upcoming year in our 2015’s Top 5 Landing Page Optimization Software blog post. While I may have missed the ... Read More
The Rise of Ad Blockers and Why You Should Be Concerned
By Stephen Jeske | Dec 14 2016
Whether you’re an online publisher whose business model depends on revenue from online advertising or your company relies on advertising as a marketing channel, you should be concerned with the rising use of ad blockers. ... Read More
10 Free SEO Tools Every Online Marketer Needs
By Nick R. | Oct 12 2016
Looking for SEO tools that’ll optimize your company's website’s performance is sometimes tricky. In some cases, companies will find tools that come with a steep price. High prices shouldn’t stop your business from investing even ... Read More
Social Scheduling Tools Go Head-to-Head: Hootsuite vs. Buffer
By Camille Espiritu | Sep 28 2016
Platforms are constantly evolving, adding new features and making sure the software’s capabilities cater to their customers’ changing needs. It’s easy to overlook updating your company’s integrated platforms, but due to the tech industry’s rapid ... Read More
Local Tech Series: Research Triangle, NC
By Erin Marrs | Sep 14 2016
For those not familiar, there’s a region in North Carolina known as The Research Triangle, an area encompassing the cities of Raleigh, Durham and Chapel Hill (and/or Cary, depending on who you talk to). Since ... Read More
Turning Link Clicks into Revenue
By Camille Espiritu | Aug 29 2016
The social media habits of the modern day consumer continue to change. Buying behavior is taking on a different shape that is more mobile and user-friendly - but most importantly, it's one that’s efficient. Due ... Read More
Picking an SMS Gateway Provider for Your Business
By Anand Srinivasan | Aug 24 2016
SMS gateway service is a great fit for small businesses but when choosing the right platform cost is a huge factor. Most business users consider the price per SMS as the primary criteria when evaluating ... Read More
Local Tech Series: Atlanta, GA
By Erin Marrs | Aug 17 2016
When it comes to tech hub cities, some are more well-known than others, which is why it’s not really a huge surprise to see Atlanta make various ‘best places for tech’ lists. However, it wasn’t ... Read More
Popularity Fraud and Click Farms
By Lauren N. | Jul 27 2016
In HBO’s “Silicon Valley” season 3 episode 9, Pied Piper’s (a fictional data compression platform company) existence is threatened by its unfavorable Titular Metric (number of daily active users). Jared, the business chief, elects to ... Read More
The Changes in Buying Behavior
By Camille Espiritu | Jul 20 2016
The buyer’s journey has taken a more social approach. Now more than ever, advertisements and sponsored content have become a prominent component of the social media viewing experience. Due to the industry shift, marketers are ... Read More