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Social Scheduling Tools Go Head-to-Head: Hootsuite vs. Buffer
By Camille Espiritu | Sep 28 2016
Platforms are constantly evolving, adding new features and making sure the software’s capabilities cater to their customers’ changing needs. It’s easy to overlook updating your company’s integrated platforms, but due to the tech industry’s rapid ... Read More
Local Tech Series: Research Triangle, NC
By Erin Marrs | Sep 14 2016
For those not familiar, there’s a region in North Carolina known as The Research Triangle, an area encompassing the cities of Raleigh, Durham and Chapel Hill (and/or Cary, depending on who you talk to). Since ... Read More
Turning Link Clicks into Revenue
By Camille Espiritu | Aug 29 2016
The social media habits of the modern day consumer continue to change. Buying behavior is taking on a different shape that is more mobile and user-friendly - but most importantly, it's one that’s efficient. Due ... Read More
Picking an SMS Gateway Provider for Your Business
By Anand Srinivasan | Aug 24 2016
SMS gateway service is a great fit for small businesses but when choosing the right platform cost is a huge factor. Most business users consider the price per SMS as the primary criteria when evaluating ... Read More
Local Tech Series: Atlanta, GA
By Erin Marrs | Aug 17 2016
When it comes to tech hub cities, some are more well-known than others, which is why it’s not really a huge surprise to see Atlanta make various ‘best places for tech’ lists. However, it wasn’t ... Read More
Popularity Fraud and Click Farms
By Lauren N. | Jul 27 2016
In HBO’s “Silicon Valley” season 3 episode 9, Pied Piper’s (a fictional data compression platform company) existence is threatened by its unfavorable Titular Metric (number of daily active users). Jared, the business chief, elects to ... Read More
The Changes in Buying Behavior
By Camille Espiritu | Jul 20 2016
The buyer’s journey has taken a more social approach. Now more than ever, advertisements and sponsored content have become a prominent component of the social media viewing experience. Due to the industry shift, marketers are ... Read More
The Rise of Social Video and Its Effect On Marketing Strategy
By Austin L. | Jul 11 2016
Today, there is a battle being fought over people’s attention. Social media giants like Facebook, Instagram, Twitter, and Snapchat pull at the consumer from all sides, trying to get viewers to pay attention for as ... Read More
Local Tech Series: Boulder, CO
By Erin Marrs | Jul 06 2016
For those who may not be familiar one of the West’s busiest tech hubs, Boulder’s story hasn’t always been tech-based. The 1960s showed a city widely known as a home for hippies, a demographic whose ... Read More
The Fundamentals of Marketing Analytics
By Camille Espiritu | Jun 24 2016
With the rapid turnover rate of marketing campaigns, the need to push one promotional launch after another is vital, more than ever. With each campaign, it’s essential to measure the data, analyze how effective a ... Read More