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Everyone Has Competition
By Francis Moran | Jun 12 2013
Last week, I tackled the assertion I all-too-frequently hear from technology executives that everybody could benefit from their product, and so the whole world is their target customer. This week, I’d like to demolish an ... Read More
Marketing Arrogance vs. Customer Opinion
By Dr. Emily R. Coleman | Jun 10 2013
My favorite example of marketing arrogance comes from General Motors. A number of years ago, GM introduced a totally redesigned model sedan. Personally, I thought it was exceptionally ugly; it reminded me of a hearse. ... Read More
Medieval Marketing
By Dr. Emily R. Coleman | May 27 2013
There are very few modern women who have not, at some point, muttered about the sadist who thought up high-heeled shoes. Ever wonder how the fashion started? Read More
The Saddest Marketing Story I’ve Ever Heard
By Francis Moran | May 22 2013
A few years ago, we worked on the launch of a new personal finance website developed by a veteran personal financial advisor. The site was detailed, secure, incredibly useful and solved a sharp, expensive and ... Read More
Making Your App a Customer Engagement Solution
By Ernan Roman | May 14 2013
Businesses know mobile apps offer tremendous customer engagement opportunities – if done correctly. Unfortunately, businesses can overspend on customer engagement solutions like mobile applications without the engagement payoff. Follow these tips to avoid that outcome. Read More
Small Business Marketing
By Dr. Emily R. Coleman | May 13 2013
Smaller business marketing teams have the same needs as larger marketing departments: to build identity, brand recognition and customer engagement. And most entrepreneurs and smaller company executives understand these needs, even if they don’t ... Read More
Burberry's Multichannel Innovation; 3 Tips
By Ernan Roman | May 06 2013
Just as high fashion brands have been trendsetters in clothing, they are now trendsetters in multichannel marketing. Global fashion icon, Burberry, launched a program recently that upped the ante on multichannel marketing. Burberry’s Millennial-targeted “Runway ... Read More
AmEx: Small Biz Engagement Drives $5.5 Billion in Spending
By Ernan Roman | May 03 2013
In a study by the Business Marketing Association, most BtoB marketers say customer engagement is a high priority within their marketing organization (72 percent), but 43 percent grade their company's level of customer engagement, a ... Read More
70-75 Percent of Email Subscribers are Inactive: Tips for Improvements
By Ernan Roman | May 01 2013
Per recent guidelines, you will be penalized if your emails do not have adequate levels of deliverability and “engagement”. Guest contributor Ernan Roman discusses options to optimize your email marketing campaigns to increase open rates ... Read More
Telltale Signs You're Ready for PPC Search Marketing Software
By Ashley Dotterweich | Apr 25 2013
PPC management software is a common solution to manage, measure, and optimize search campaigns, but they can also be an can be an expensive investment- so how do you know when your company is ready ... Read More