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Read the latest Marketing software articles, news and reviews.
The 5 Kinds of SEO Software Tools You Need in Your Arsenal
By Chad Yee | Sep 24 2014
With the right set of SEO software tools, you can run your online marketing campaigns with ease while also being prepared for the unexpected. Read More
Let's Talk Act-On: Behind the Software Q&A with CMO Atri Chatterjee
By Kristin Crosier | May 14 2014
Traditionally, marketing software has trapped customers with inflexible year-long contracts. We talked with Act-On CMO Atri Chatterjee about the company's decision to offer month-to-month contracts, why their platform is ideal for small teams, and their ... Read More
DuckDuckGo: The Anonymous Search Engine You'll Love
By Levelwing | Apr 24 2014
Though DuckDuckGo’s 3 million searches per day are dwarfed by Google’s respective 13 billion, DuckDuckGo is in fact supported by advertising. Find out if this anonymous search engine is right for your paid search marketing ... Read More
5 Ways to Win Big in Small Business Marketing
By Levelwing | Apr 07 2014
We understand that owning and/or operating a small business has its own unique challenges, especially when it comes to leveraging available resources and maximizing your efforts. Here are 5 tips to help reinforce your digital ... Read More
3 Tips for Mobile Email Marketing
By Levelwing | Feb 25 2014
Better get those mobile-optimized email templates fired up, because according to a recent statistic from email analytics provider Litmus, nearly half of all email sent gets opened on a mobile device! Read More
Behind the Software Q&A with Genoo President Kim Albee
By Kristin Crosier | Feb 13 2014
Marketing automation software vendor Genoo helps eliminate weak links in business marketing techniques with an all-in-one platform, personalized support and a wealth of helpful resources. We talked with Kim Albee, President of Genoo, about the ... Read More
Paid Search: Positively Using Negatives
By Levelwing | Feb 12 2014
One area of digital marketing where confusion is clearly present is on the topic of negative match types in search campaigns. Often, within a single account, keyword organization and match type utilization on bidded keywords ... Read More
Macy's Rewards Customers for Providing Tracking Permission
By Ernan Roman | Feb 06 2014
New technology allows companies to track consumer's every move. However, caution must be taken to ensure that tracking permission is gained before tracking commences. Read More
Digital Analytics: The Good, the Bad & the Ugly
By Levelwing | Jan 23 2014
There is a theme throughout the digital environment of a paralysis of choice: a completely overwhelming landscape of metrics and comparisons that often leads decision-makers in circles. Below we break out varying types of approaches ... Read More
Native Advertising: Wait, That's an Ad?
By Levelwing | Jan 14 2014
The trend of native advertising has caught on with online placements outside of search and social media and often times we don’t even realize it. That’s probably because it’s working. In this blog post Levelwing ... Read More