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Why Data Analytics is the Most Powerful Tool in Your Claims Management Software
Posted Apr 12 2013 by Michael Tauscher
Heavy reliance on data and analytics-based decision making are nothing new to claims management, but the explosion of big data has precipitated a resurgence of focus on the potential for analytics to bring companies ever-closer ... Read More
Use Buzzwords Wisely
Posted Apr 12 2013 by Alex Antonatos
Essentially, most of the really popular buzzwords ones have become cliché, and therefore make it easy for a customer to spot the sales pitch, and customers do not like to buy sales pitches. They like ... Read More
5 Helpful Tips to Generate More Leads with Your Website
Posted Apr 12 2013 by Antoine Dupont
A website redesign project should include ways to not only make it more appealing, but foremost, how to attract more qualified visitors which may turn into leads and eventually into clients. In my humble opinion, ... Read More
What Can Software Do to Re-Humanize the Workplace and Improve Results?
Posted Apr 11 2013 by Piers Bishop
While computers have streamlined so many administrative tasks in the last twenty years, employee satisfaction has decreased significantly. So have we lost sight of something important, some element of human nature that is not ... Read More
It's Still Rock and Roll to Me
Posted Apr 11 2013 by Francis Moran
The rise of content marketing as an umbrella term for a whole host of marketing activities is an example of how the terms, tools and techniques available to marketers might be in constant flux, with ... Read More
Hey You, Get Off of My Cloud: CIO Concerns with Cloud ERP Systems
Posted Apr 11 2013 by Panorama Consulting
Cloud ERP systems are getting a lot of attention these days. SaaS ERP vendors – such as Salesforce, Workday, Plex Systems and NetSuite – and other cloud providers are demonstrating revenue growth that most traditional ... Read More
How the ESIGN Act Changed the Way We Do Business
Posted Apr 10 2013 by Emily Maxie
With the ESIGN Act, the government established that electronic signatures have the same legality as a traditional signature on a piece of paper. This legislation opened the door for digital signature technology companies like SIGNiX to be ... Read More
Behind the Software Q&A with BlueLink CEO Mark Canes
Posted Apr 10 2013 by Mark Aspillera
For our Q&A with BlueLink, we spoke with CEO Mark Canes on the origins of his company, the development of the ERP industry and how to design systems that speak to the needs of smaller ... Read More
Why I Hate Tech Marketing
Posted Apr 10 2013 by Francis Moran
I love working in technology marketing, but every coin has a flip side, and today I'm going to talk about some of the things I truly dislike about tech marketing. Read More
Focusing on Relationships, Not Sales, Generates Greater Revenue
Posted Apr 09 2013 by Ernan Roman
Traditional marketing has often focused on getting the sale. Instead, marketers should focus on retention and how to keep more customers for longer periods. Customer Lifetime Value, (CLTV), is a simple equation for helping you ... Read More