Latest Posts

What’s the difference between electronic and digital signatures?

Posted Apr 23 2013 by Emily Maxie

There's a lot of confusion about the difference between the terms "electronic signature" and "digital signature." In fact, many people use the phrases interchangeably. Though they have a lot in common, there are some big ... Read More

Yoplait's Cause Marketing Deepens Customer Engagement

Posted Apr 23 2013 by Ernan Roman

Companies can deepen their customer engagement with by championing powerful causes and making customers feel that your efforts are authentic. Read More

Top 8 Free iPad Apps For Every Successful Businessman

Posted Apr 23 2013 by Alex Strike

We share six free iPad apps that every successful businessman should utilize to make his or her job better and well-organized. While all eight apps are free to download off the Apple app store, a ... Read More

The Games Some ERP Software Vendors Play (Tricks of the Trade)

Posted Apr 22 2013 by Steven Phillips

For many organizations evaluating ERP software, it is not unusual when the euphoric atmosphere during the software demonstrations eventually gives way to the harsh realities of implementation. That is, ERP software vendors are no help ... Read More

How to Enact Operational Change through Social Research

Posted Apr 22 2013 by Steve Parker, Jr.

We have written about the importance of social research many times, with its opportunities for proactive customer service and online reputation management. However, the most lucrative aspect of social research is its ability to convert ... Read More

Building Communities: 5 Takeaways from Frito Lay

Posted Apr 22 2013 by Ernan Roman

Research from Forrester has found that 90% of consumers distrust brand messaging, including social media. However 70% of consumers believe in recommendations from friends or family. Building communities of engaged, happy customers can be difficult. ... Read More