Marketing Software
Research and reviews for marketing software
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To successfully implement a multi-channel marketing strategy, marketing teams must design and manage a range of tasks related to building campaigns and engaging potential as well as existing customers. A variety of platforms exist to seamlessly optimize your marketing activities, including marketing automation, email marketing, landing page development, search engine marketing and lead management. Browse the best marketing software with Business-Software.com’s free marketing software comparison reports. Any business that performs extensive marketing activities will find value in marketing software to improve all components of lead generation and execute more powerful communication strategies. Solutions specific to small business marketing needs as well as enterprise-scale marketing software platforms exist to help meet your company’s specific demands. Among the top-rated business marketing software are:- Adobe Marketing Cloud
- Marketo
- Infusionsoft
- MailChimp
- SalesForce ExactTarget
Articles
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Marketing Software Tools
Marketing Software Tools Articles
Best Retargeting Platforms to Increase Sales (2026)
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The best retargeting platforms for 2026 compared: Google Ads, Meta, Criteo, AdRoll, LinkedIn, Amazon DSP and StackAdapt, with who each one fits and how the cookie shift changes the game.
The Best-Value Marketing Software
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Trying to build a catchy campaign for your company brand? Luckily, there’s a marketing app for that. Yet as fantastic as many leading marketing applications are, they also tend to be accompanied by a sky-high price tag, the wrong mixture of functions, or a combination of the two. That’s why the Business-Software.com is here to provide guidance on the age-old question: Which marketing platform offers the best value?
6 Key Features of Marketing Automation Tools
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Leading marketing solutions offer all of the must-have capabilities for streamlining marketing activities. Here we cover six of the key features of marketing automation software.
The Small Business Tools for Success
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In order to achieve fast-growing success, small businesses need all the help they can get when first starting out. To utilize your time as efficiently as possible, it’s essential to have talented people and efficient business processes. While these platforms can vary slightly depending on the type of business you ... (more)
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PPC & Search Marketing
PPC & Search Marketing Articles
WordStream Helps You Breathe New Life into Your Search Marketing
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With more and more businesses becoming savvy in Internet and search marketing, it also becomes more difficult for smaller businesses to stand out in the online noise. We took some time to speak with WordStream founder and CTO, Larry Kim, about how WordStream helps small businesses stay on top of their search marketing.
4 SEM Myths Keeping Your Search Marketing Campaign from Taking Off
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A search engine marketing campaign is a great way to give your business more visibility online and cultivate viable leads. But the search marketing world is full of misconceptions and myths that muddle the way to search marketing nirvana. We've outlined four common SEM myths and why you shouldn't let them keep you from getting the most out of your marketing efforts.
Automated Bid Management: SEM Boon or Bust?
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If you're in the midst of a massive search engine marketing campaign, automated bid management software can go a long way towards making your campaign more profitable without being time consuming. But before you jump headfirst into an automated PPC bid management system, make sure you consider the potential downsides of this approach to search engine marketing.
Top 5 PPC Software to Improve Your Pay-Per-Click Campaign Performance
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If you're looking for pay-per-click (PPC) marketing software, then you probably already have some campaigns set up but are realizing that you don't have the time to manage them yourself anymore. Finding the right PPC software for your business needs can be difficult, which is why we've compiled this list of top PPC software solutions to help you locate one that meets your needs.
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Trends in Marketing Software
Trends in Marketing Software Articles
Popularity Fraud and Click Farms
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In HBO’s “Silicon Valley” season 3 episode 9, Pied Piper’s (a fictional data compression platform company) existence is threatened by its unfavorable Titular Metric (number of daily active users). Jared, the business chief, elects to purchase the services of a click farm in order to save the company from shutting ... (more)
Let's Talk Gameplan: Behind the Software with Bulldog Solutions CEO Darin Hicks
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We went behind the software with Darin Hicks, CEO of Bulldog Solutions, to talk about the company's revolutionary marketing planning solution Gameplan and the industry's incredible need for a CMO-utilized tool to oversee and better account for corporate marketing activities.
Signs of a Quality Distributed Marketing Management Platform
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To overcome the challenges presented by a distributed marketing model, many businesses utilize distributed marketing management platforms to organize their various marketing campaigns and find actionable solutions to the challenges posed by a distributed marketing system. Here are some of the main characteristics of a high quality distributed marketing management platform.
The SMB's Guide to Marketing and Brand Awareness
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Whether your small business has been around for the past decade or is just starting out, it's never too late to start building your brand. So, how can you build up your brand awareness? There are multiple ways to do so and with the rise of social media you can promote your small business with ease.
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Website Optimization Software
Website Optimization Software Articles
The Small Business Tools for Success
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In order to achieve fast-growing success, small businesses need all the help they can get when first starting out. To utilize your time as efficiently as possible, it’s essential to have talented people and efficient business processes. While these platforms can vary slightly depending on the type of business you ... (more)
How Google Tools Can Fix Architectural Issues Affecting SEO
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With the right set of tools courtesy of Google, you can fix architectural issues affecting SEO and generate more traffic to your website. Googlebots can find just about any structural flaw in your site, which is why using these free tools is essential to increase your search ranks and build a well-structured website.
2015's Top 5 Landing Page Optimization Software
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Whether you plan to build one landing page or dozens, select one of these top 5 landing page optimization solutions. With a top landing page optimization solution, you are sure to experience a higher conversion rate and hand pick the most responsive potential customers.
5 Key Features of Landing Page Optimization Software
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Your company's landing pages can make a big impact on profits. Here are five key features of landing page optimization software you should look for in a solution.
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View All Blog Posts
Top Marketing Blog Posts
AI Marketing Automation Software: Driving Growth With Personalization and Predictive Insights
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Marketing has evolved into a highly data-driven discipline where personalization, timing, and relevance are critical to success. Businesses must engage customers across multiple channels while delivering tailored experiences that resonate with individual preferences. AI marketing automation software enables organizations to achieve this by leveraging data, machine learning, and automation to ... (more)
AI Marketing Automation Software: How Artificial Intelligence Is Transforming Digital Marketing Strategy
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Marketing teams are under constant pressure to deliver personalized customer experiences, improve conversion rates, and maximize return on ad spend. Traditional marketing automation platforms streamlined email campaigns and basic workflows, but modern AI marketing automation software goes significantly further. By integrating machine learning, predictive analytics, and behavioral tracking, artificial intelligence ... (more)
AI Marketing Automation: Smarter Segmentation, Content and Campaign Optimization
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Why Manual Segmentation and A/B Testing Don’t Scale Modern marketing teams juggle dozens of campaigns, channels and audience segments. Manually building lists, testing variations and analyzing performance quickly becomes overwhelming. AI-driven marketing automation platforms help marketers target the right people with the right message at the right time—without drowning ... (more)
CRM Lead Management: Process & Best Practices (2026)
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A practical guide to the CRM lead management process in 2026: how to capture, score, route, and nurture leads, the best practices that lift conversion, how AI changed lead scoring, and the CRMs that do it well.
Popular Marketing Solutions
Marketo Marketing Automation
Marketo Marketing Automation is marketing automation software that facilitates search marketing, landing pages, web personalization, form creation, social media management and behavior tracking. The platform is equipped with lead nurting tools, ad targeting tools, and mobile engagement capabilities.
HubSpot Marketing Hub
HubSpot Marketing Hub is a complete marketing solution that includes all the tools users need for email marketing, lead generation, landing page optimization, and social media monitoring. The platform doesn't require technical background or IT support, though HubSpot does provide unlimited technical support services to its customers.
Salesforce Pardot
Pardot is a marketing automation software solution that works entirely within a number of CRM platforms. The program has tools for both sales and marketing personnel. Marketing users can create email marketing materials using templates and a WYSIWYG editor, design landing pages and track all signups from campaigns.
Sitecore Digital Marketing System
The Sitecore Digital Marketing System delivers the insight users need to generate more qualified leads and increase conversion rates. With tools that deliver actionable insight into user behavior and activity, this system can help businesses deliver the content that will attract and engage visitors, turning prospects into qualified leads.
MailChimp
MailChimp is email marketing software that enbles users to create targeted email or Facebook ad campaigns, automates product follow-up procedures and is equipped with back-in-stock messaging tools. The platform provides visibility into what customers are buying in order to assist users with the development of relevant ad campaigns tailored to buyer persona interests.
Adobe Marketing Cloud
Adobe Marketing Cloud is a full marketing optimization suite that helps users handle analytics, testing, marketing media and social media channels. For analytics, the program displays campaign insights on dashboards, gives users comprehensive reports on customer segments and analyzes customer behavior.