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CRM Success: Five Essential Elements

To get the most value from your CRM implementation, you must develop a customer-centric strategy, create a customer-centric culture, harness the power of information, integrate technology, and conduct continuous measurement and improvement.

Enhancing the Customer Experience with Enterprise CRM

As companies strive to become more customer-centric, many are turning to enterprise CRM to facilitate better client interactions. Read on to learn how enterprise CRM can help improve the customer experience.

Enterprise CEM Solutions Turn Your Clients into Champions Using Multiple Channels

Social networking, increased web based solutions and collaboration among top software providers have brought enterprise CEM (customer experience management) solutions to a new level. This means enterprise CEM solutions allow you to move your customers from happy people, to returners, and then to advocates and champions, because their entire experience is well-managed and well-coordinated.

Top 10 Enterprise CRM Software

Enterprise CRM expands on the core customer relationship management functions to make them more applicable to the needs of large-scale organizations. Sales force automation, marketing automation and help desk are some of the extended functionality provided. Download the Top 10 Enterprise CRM report for our comparison of the top Enterprise CRM software solutions.

What Is CRM?

Customer Relationship Management (CRM) solutions are used by large enterprises as well as small and mid-sized businesses to manage customer relationships. CRM systems allow companies to enhance productivity, reduce costs, increase revenues, and improve customer acquisition, service, satisfaction, and retention. CRM systems come in two primary options: hosted and on-premise.

What Is Enterprise CRM?

Enterprise CRM systems are for larger organizations. As such, customer-facing processes are much more complex and multi-faceted. This article explores the ways in which enterprise CRM tools differ in terms of features and audience.

What Is Enterprise Relationship Management?

Enterprise relationship management is a powerful software application that enhances all important business relationships. With enterprise relationship management, companies can improve the way they interact with their customers and employees, as well as their suppliers, resellers, and other business partners.

Oracle Siebel CRM

Oracle’s Siebel CRM is a customer relationship management tool made to help companies differentiate themselves from their competitors. Siebel CRM is a combination of transactional, analytical and engagement features to help companies manage all customer facing operations. Siebel CRM offers 20 industry specific CRM solutions and is offered either as an on-premise or on-demand solution. Oracle’s Siebel CRM helps companies gain insight into what to sell and who to sell it to based on buying patterns of related customers. Marketing features help sales teams create email marketing campaigns to improve sales.

What to Look for When Choosing Enterprise CRM

When searching for a larger-scale CRM system, it’s easy to lose track of which features should be most important. Your enterprise CRM tools should have these essential features to enhance and integrate smoothly within your company.

4 Ways CRM Improves Your Sales Processes

Sales force automation (SFA) software is designed to empower businesses with the tools they need to accelerate sales cycles and close more deals. With SFA software, companies of all types and sizes can improve the efficiency of key processes, so they can build stronger, more successful sales operations.