John I. Todor, Ph.D. is the managing partner of The Whetstone Edge, LLC, a customer-centric consulting firm that helps clients build customer equity by delivering compelling customer experiences.

John’s newest book, Addicted Customers: How to Get Them Hooked on Your Company, spells out the psychological principles that get customers engaged and business strategies that put these principles into action. His speaking and consulting clients range from small independent businesses to multi-national enterprises, and exist around the globe.