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Articles on Social Monitoring Tools
Local Tech Series: Sweden
Posted June 14, 2017 by Erin Marrs
While generally better known for companies like IKEA and Ericsson, Sweden is a country that brings much more to the world of tech than most people realize. Despite the fact that most neighboring European countries… Read More
Behind the Numbers: Social Share of Voice
Posted November 1, 2013 by Levelwing
Curious as to how you stack up to your competitors in the social media race? Everyone is. Sure you can see how many people have "liked" your Facebook page or retweeted your tweets, but what… Read More
How to Enact Operational Change through Social Research
Posted April 22, 2013 by Steve Parker, Jr.
We have written about the importance of social research many times, with its opportunities for proactive customer service and online reputation management. However, the most lucrative aspect of social research is its ability to convert… Read More
Social Listening and Predictive Analysis for Healthcare Marketing
Posted March 8, 2013 by Jeff Adelson-Yan
In a society where social media (especially Twitter) is bursting with our every thought and status, it’s no surprise that social media start-up Sickweather was able to leverage social conversation into predicting something like the… Read More
8 Key Ingredients to a Social Sales Team
Posted January 15, 2013 by Janet Fouts
Any good saleswoman will tell you that sales is all about building relationships. You build solid relationships and that equals respect and trust which leads to referrals. Whether those referrals are for sales or knowledge… Read More
What's the Best Social Media Monitoring Software?
Posted October 25, 2012 by Amanda Andonian
Social media monitoring solutions are still an emerging area in the software space, so it can be difficult to differentiate between options when you’re trying to determine what you need. Assuming that your company has… Read More