Content Management White Papers

Research from 2008 and 2009 has consistently shown that email and the website are two of the most profitable, effective channels for all organizations. But, customers and prospects are engaging in a growing number of digital channels before making purchases, and the buying process is rarely a set of simple linear steps. Supporting prospects throughout the buying cycle requires a dialogue between a company and the prospect, and this dialogue should be a highly relevant, timely and personalized to maximize marketing effectiveness and grow top-line revenue.
Provided by: Sitecore

In today's global economy, companies exploit the Web as a medium for building business relationships. They expect to manage their Web-based content in a cost-effective manner. By adopting a Web content management (WCM) application, a firm transforms key aspects of its core operations by enabling its line-of-business staff to maintain Web-based content on their own, without ongoing support from an IT group.
Provided by: Sitecore

To automate content authoring for Web sites, every Web Content Management system (WCM), starts with some form of separation of content and format. Content is defined in "content types" or "capture templates" that allow marketers, line of business owners or others to enter content without technical knowledge of site design - either through a simple structured Web form, or through "in context" editors that allow entry through a WYSIWYG page similar to what the final output page will be.
Provided by: Percussion

For more than a decade, companies have developed a passionate love/hate relationship with their Enterprise Content Management (ECM) systems. They've been thankful to abandon antiquated systems in exchange for technology that allows them to capture, store, preserve, share and deliver their documents, images and video. But they have come to loathe ECM's associated burdens.
Provided by: Clickability

Web Content Management is a challenging discipline, one that requires agile collaboration among many technical and non-technical stakeholders. The ideal platform makes everyone's job easier, from business owners to publishers, content authors and editors, website designers, enterprise marketers, Web programmers and the IT team. The right platform helps companies evolve their Web business quickly and realize a positive return on Web investments. The wrong choice not only impedes progress, it costs dearly in resources consumed and opportunities lost.
Provided by: Clickability

As part of the Microsoft® optimized datacenter capabilities, the Microsoft® System Center datacenter solutions are designed to help organizations take advantage of opportunities to both improve operations and lower costs. These benefits are delivered through integrated tools that take advantage of a deep understanding of the Microsoft and non Microsoft datacenter environment, along with specialist partner knowledge regarding hardware, applications, virtualization, compliance and security.
Provided by: Microsoft

Based on its rapid growth over the last decade, Software-as-a-Service has truly earned the moniker "disruptive technology." As a result, most on-premise solution providers are now scrambling to move traditional applications into the cloud while still preserving existing on-premise licensing and maintenance fees.
Provided by: Clickability

Never before has it been more important to integrate SaaS platforms with the on-premise systems you've invested in so heavily over the years. If you run an enterprise-class website, chances are it's not powered by a single system. More likely, it's a combination of multiple best-of-breed products and services working together to provide a seamless experience around your brand.
Provided by: Clickability

Organizing, managing, and publishing corporate content has never been easy, but it has become even more challenging as a combination of macro-trends drives companies of all sizes to restructure their businesses in order to better serve their customers and support their employees and corporate partners via the Web.
Provided by: Clickability

Worldwide economic issues are forcing companies of all sizes to reconsider strategies, tactics, and the budgets that drive them. At the same time, attracting and retaining customers with innovative web experiences is more important than ever, as top-line results get laser focus from executives, directors, and shareholders. How can your company manage the tension between the relentless pressure to innovate now and the need to operate with fiscal responsibility?
Provided by: Clickability

Before choosing a content management Software as a Service and Infrastructure as a Service provider, you need to know a good deal about what's behind the cloud. At Clickability, our expert Technical Operations team and Active / Active, geographically diverse datacenters power our award winning platform software and deliver your content without fail. This product guide details how Clickability Technical Operations employs the right people with the right experience; a secure, reliable, and scalable infrastructure; and the proper processes to run your mission critical Web presence.
Provided by: Clickability

Forrester evaluated 11 leading Web content management (WCM) vendors across 190 external site content management and delivery criteria and found that European vendor SDL Tridion has established clear leadership in enabling organizations to manage and deliver persuasive content customer experiences. SDL Tridion excels in personalization and multisite and multilanguage functionality.
Provided by: SDL Tridion

This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
Provided by: SDL Tridion

Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.
Provided by: SDL Tridion

Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today’s marketplace, marketing professionals need a solution that allows them to react to changing market conditions cost effectively: coordinated marketing communication at a lower cost.
Provided by: SDL Tridion

Selecting a Web Content Management System (WCMS) is a complex task with dozens of pitfalls of which the impact is felt way beyond the selection process. We offer you independent guidelines and a RFI (Request for Information) tool designed to help you select a WCMS that best fits the needs of your organization.
Provided by: SDL Tridion