Marketing Automation White Papers

As B2B marketers, we spend a lot of time and money generating leads to create a pipeline for sales. But as you know, sales isn't always enamored of the leads passed to them. Why?
Provided by: Marketo

Permission-based email communications have a higher return on investment than unsolicited email, direct mail, or traditional advertising and therefore, has revolutionized the way we do business. Backed by measurable results, stuides show that email is the marketing tool of choice for business looking to attract, retain and grow loyal customer bases.
Provided by: Campaigner

Congratulations! You've taken the first step toward leveraging one of the best performing marketing channels online. According to the DMA, for every dollar spent on email marketing, you can expect a return on your investment of $57. But it's not as simple as sending an email to a list to get this sort of result. There are a few pointers you should consider before you hit that send button.
Provided by: Campaigner

At many B-to-B vendors, the sales and marketing departments are not well aligned, especially around their respective lead management processes. Specifically, companies are challenged in the areas of lead definition, data collection, lead qualification/lead scoring, sales handoff, lead nurturing and performance measurement.
Provided by: Marketo

As B2B customers become more sophisticated and competition increases, the integration of marketing and sales becomes more critical for meeting and exceeding market demands. And the cost for this integration is only increasing as growth in marketing and sales investment outpaces revenue growth.
Provided by: Marketo

this informative white paper explores a number of powerful tactics that give business the ability to infuse relevance into their communications. We believe that the most importan factor in generating a successful email marketing ROI is email relevance.
Provided by: Campaigner

Studies and statistics continue to support the fact that email remains the top performer among all other direct marketing tactics. With a return on investment of $57.00 for every dollar spent, how could you go wrong? Nonetheless, businesses today face significant challenges. Competition for the inbox remains fierce and SPAM continues to impact email reputation and deliverability even for those who follow industry best practices.
Provided by: Campaigner

This Guide is intended to help marketers and technologists select "demand generation systems". This is a relatively new class of systems that help marketers to acquire the names of potential customers (more commonly called "leads") and nurture relationships until the leads are qualified to turn over to the sales department. The systems work primarily with email and Web contacts, although they may incorporate other media.
Provided by: Marketo

As email marketers know too well, deliverability remains the biggest challenge faced today. That being said, deliverability is the one area where businesses are still in control, because the success components that effect deliverability can be directly influenced by the busienss choices you make.
Provided by: Campaigner

"Demystifying Email Deliverability" takes a fresh new look at the holistic factors that impact email deliverability. The study captures the practices and intentions of 517 companies to isolate top performing organizations and benchmark current practices in email deliverability.
Provided by: Campaigner

The economic environment has been challenging for many businesses. In many industries, fewer customers are buying. Those who do make purchases are often spending less. Even as competition intensifies, many businesses have been scrambling to do more with fewer resources. With limited cash flow and capital reserves, small businesses have been particularly challenged to grow their business.
Provided by: Campaigner

Learn six effective email marketing techniques in this detailed 8-page report. Learn how you can send the right message---to the right market---at the right time, overcome the cherry picking problem and the three types leads, and more. Apply the principles in this report and get MANY more closed deals from your leads in less time!
Provided by: Infusion Software

This report, the second of two, highlights key findings from a survey conducted in July 2009 by Hurwitz & Associates, and is sponsored by Campaigner. The survey investigates how North American small businesses with 1-20 employees are succeeding today, and how they are adapting their marketing plans and budgets to compete more effectively.
Provided by: Campaigner

Until recently there has been no solution to help manage the complex tasks involved with multi-step, multi-media follow up. People have been forced to come up with "creative" ways to get the follow up done... and believe me, I've seen some amazing creativity. And now, just for you here are... "Six Highly Effective Ways YOU Can Effortlessly Destroy YOUR Business By Mismanaging Complex Prospect And Customer Follow Up!"
Provided by: Infusion Software

Apply these six valuable tips to your marketing and you'll get 2-4 times the number of deals from your leads. Experience the real definition of "successful marketing."
Provided by: Infusion Software