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7 Effects of CRM Software on the Contemporary Business Model

7 Effects of CRM Software on the Contemporary Business Model

Only a decade ago, a piece of software was an innovation. Right now, software is a necessity for any business that wants to sustain itself in the today’s market. It’s essentially a precondition for future expansion and growth. Customer Relationship Management (CRM) software is vital for the development of any company, no matter your business niche. Whether you plan on opening a new business or are looking for ways to upgrade your existing one, it’s quite important that you pay close attention to CRM, it’s features and how to use it properly.

In this article, we’ll go through all the positive effects that a quality piece of CRM software can have on your business, if used to its’ full potential.

Faster Workflow

Automation seems to be the word of 2018. We heard it a lot during the past year, but, now that theory is being turned into practice, it will play a more important role.

CRM software is there to remove superfluous actions from your business model. Every second your employees spend in their workplace counts – so, you’ll agree with the fact they should use it wisely. A CRM can automate every repetitive process your team is dealing with. Manual inputs and mechanical authorization of documents, for example, are now a thing of the past.

Instead of dwelling on mechanical tasks, your team will be able to dedicate their time and energy to actual work that contributes to your funds and your company’s future.

Comprehensive Customer Database

A successful business is one that takes great care of its customers. However, that sounds easier than it really is, especially when your business goes from a startup to a medium-sized company. For you to be able to retain and collect new customers, you need a powerful piece of software to back you up. That is because you need a:

  • Storage platform that contains contact information.
  • Strong browser for information retainment.
  • Functional notifying system.

These three points are the basic purpose of CRM software. Otherwise, your team would be spending time on writing down, storing and eventually looking for a particular piece of information. Now, this is a process that takes a couple of seconds.

Increment of Sales

With a powerful customer database, where you can build individual profiles, your sales will increase significantly. This holds especially true because you will have a clear overview of current, previous or potential customers. Your employees will relish having access to all this information. From data regarding the history of purchases to general interest of everyone in your database, they will have no problem selling, upselling and cross-selling.

Work on the Go

Another very important word that has marked the recent year (and will probably mark this one as well) is movement. A place of work isn’t only an office – that’s perceived to be more of a station right now. The more freedom your agents have, the more contacts they can make.

A great thing about CRM platforms is that most, if not all, are mobile friendly. The software enables users to work on the go because it’s completely adaptable to smartphones and tablets.

Clear Analytics Overview

For a business leader to be certain that their company is being directed the right way, they need to keep a close eye on analytics. Every decision you make should be carefully analyzed so you can understand its flaws and benefits.

CRM software will provide you with tools that enable you to keep track of changes and their effect on your office and your customers.

Fluent Communication

A significant number of contemporary offices suffer from lack of proper communication. It is like a virus – if you allow it to spread enough, it can eventually be fatal for your business. As a business leader, you need to encourage fluent communication between employees and departments. You also need to provide your team with a proper means of communication.

That’s another thing that CRM software has revolutionized; up until now, offices worldwide were using several different platforms to exchange information. This is a certain way for data to get lost and forgotten. However, when you implement a CRM to your business model, your employees will be able to communicate without any disturbances whatsoever using only one platform.

Enhancement of Creativity

What employees need to maintain their productivity and even increase their contribution to your business is breathing room. You can’t expect your team to show creativity if they are elbow-deep in dull and monotonous work day after day.

As we mentioned in the beginning, CRM software is there to automate the mechanical processes. Once you introduce it to your office, your employees will have a lot more time to invest into brainstorming and coming up with ways to improve your list of products or services.

High Customer Satisfaction

Customer Service Management – the point of a CRM is to provide a better service to your audience, and that’s exactly what this piece of software will enable you to do. By automating activities, creating a database and being able to work on the go, your team will be able to take much better care of your customers.

If you pay attention to analytics, establish a fluent communication between your departments and use this newfound time in a creative way, the number of sales will skyrocket. You will know exactly what to offer to your customers, and they will appreciate your effort by staying loyal to your brand.

Another fact is that introducing CRM software to your business and taking advantage of all its features will make you stand out from your competition. Customers love to see a business that is ready to go a step further, and you can be sure that they will tell their friends about it.

Photo courtesy of Pexels user Kaboompics // Karolina

James K.

Marketing Specialist, Creatio
Marketing Specialist
James Kaiser is a marketing specialist at Creatio, global business software company leading in the space of business process automation and CRM. He is in charge of market research, ideas development for creative marketing campaigns and conducting outbound and inbound ...