There are more phones sold than PCs. In the near future there will be many, many, many more phones sold than PCs. Also most of these phones will be smartphones. Tablets are also going to surpass PC sales in the coming years.
The first thing to understand is what are people doing on their mobile. Any other industry would need to start doing surveys. However the telecom industry just needs to check their networks. This is the first possible new revenue stream. Big Data business intelligence about what mobile users are doing. Are they buying apps? From where? Are they using apps? Which ones? Are they browsing the web? Where? The data volumes are massive but the value is extremely high. Machine learning could be used to cluster different types of users. As soon as these clusters are big enough then it is possible to sell the data. The more precise the clustering, the higher the value.
Via opt-in it would be possible to actively help users. Recommendation based on similarity is possible: other users have “bought this app,” “looked at this page,” “subscribed to this service,” etc. If successful then advertisement will generate revenues.
What would an entrepreneur need to start a mobile business? Likely 80-90 percent of the needs are the same:
Be the restaurant, tool shop and hotel, next to the gold mine. Do not try to look for gold. Try to make money from the gold diggers. Provide enablement services.
Everybody brings their own smartphone and tablet to work. This can save the company millions in purchasing equipment but on the other hand costs a lot more money in management.
Bring your own device (BYODaaS) and mobile business processes as a service (MBPaaS) are areas to focus on.
Lots of things. Unfortunately consumers are already heavily catered for by Apple, Facebook and Google. Operators are likely to fail if they go in direct competition with over-the-top players. However operators also have a history of being difficult to work with, slow and greedy. There is no killer app. There are only some assets operators have that are still valuable:
The number of unique assets is shrinking. It is now or never to make money with them.
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[This post originally appeared on Telruptive and is republished with permission.]