What's Hybrid CRM?
Jim Ward – President, BrainSell
What’s a Hybrid CRM Solution?
It’s the best of all worlds. Hosted and on-premise customer relationship management software. In fact — it’s the new market trend.
If you’re looking for are looking for the benefits of a hosted CRM solutions, such as low IT resource requirements and low cost of ownership, but you’re concerned about the security of your data (and you should be) since recent phishing scams have attacked some of the most well know pure hosting solutions, then a hybrid CRM solution is probably what you’ll require.
A hybrid CRM solution provides the ability to go with a purely hosted option, however it will also allow you to purchase the software and install the web solution on premise. Pure web solutions, like SageCRM, are easy to maintain (no client installs), can be maintained remotely by a business partner, and the total cost of ownership is so much lower than a monthly hosting fee. Do the math and you’ll likely find that in 2 years of hosting fees you’ve probably paid for the purchased system 2X or more depending on the size of your implementation. The cost of hosted CRM is one of the reasons why hybrid CRM is fast becoming the market trend.
[Photo courtesy of grantcardonetv.]