Jason Kort is the Director of Marketing for SoftVu, a marketing automation leader that delivers personalized, relevant, and timely communications to help businesses close more sales. He leads the Interactive Services division which provides marketing strategy and creative content for SoftVu clients. In addition to guiding the company’s marketing direction, Jason is responsible for all lead generation, lead nurturing, and customer retention programs.
Jason brings over 13 years of marketing and advertising experience working with clients like Sprint, Blockbuster, and Wal-Mart. Prior to joining SoftVu, Jason was Marketing Director for Sunlight Saunas where he helped grow the online start-up to over $15 million in sales in less than 3 years.
Jason is an advocate for marketing automation and his writings can be seen in a variety of business publications and blogs. Read more about Jason on his blog.