Browse Business Software Categories
Read the latest Paid Search Marketing software articles, news and reviews.
Top 3 Female Founded Tech Startups
By Camille Espiritu | May 25 2016
Women’s empowerment continues to be one of today’s most talked about subjects. It’s hard to watch the news, visit social media or even read an article without hearing about the topic. But it’s about time ... Read More
DuckDuckGo: The Anonymous Search Engine You'll Love
By Levelwing | Apr 24 2014
Though DuckDuckGo’s 3 million searches per day are dwarfed by Google’s respective 13 billion, DuckDuckGo is in fact supported by advertising. Find out if this anonymous search engine is right for your paid search marketing ... Read More
Paid Search: Positively Using Negatives
By Levelwing | Feb 12 2014
One area of digital marketing where confusion is clearly present is on the topic of negative match types in search campaigns. Often, within a single account, keyword organization and match type utilization on bidded keywords ... Read More
Facebook Advertising Influence on Paid Search Success
By Levelwing | Dec 30 2013
As Facebook advertising has experienced incredible growth, many marketers have wondered – what’s the value of advertising on this site? This blog post from Levelwing's Tori Theiss looks at how investing in advertising on Facebook ... Read More
Why Google's Broken Promise Could be a Good Thing
By Levelwing | Dec 13 2013
On October 23rd Google began testing the incorporation of branded banner ads as a replacement for the traditional paid search ads. With the focus strictly on branded search terms, Google has only implemented this feature ... Read More
Capitalizing on 2014's Top Client Buzzword: "Relevant"
By Levelwing | Dec 09 2013
As we dive headfirst into the last weeks of the year, one resounding theme we have heard from our clients is a desire to create more personalized experiences for target audiences in 2014 and to ... Read More
AdWords Geo-Targeting Gets More International
By Levelwing | Nov 27 2013
Google recently announced updates to location targeting set to impact international searches. The changes, set to roll out the week of November 11, allow ads to be served across country borders and domains. Guest contributor ... Read More
Telltale Signs You're Ready for PPC Search Marketing Software
By Ashley Dotterweich | Apr 25 2013
PPC management software is a common solution to manage, measure, and optimize search campaigns, but they can also be an can be an expensive investment- so how do you know when your company is ready ... Read More
4 SEM Myths Keeping Your Search Marketing Campaign from Taking Off
By Ashley Dotterweich | Apr 05 2013
A search engine marketing campaign is a great way to give your business more visibility online and cultivate viable leads. But the search marketing world is full of misconceptions and myths that muddle the ... Read More
Look Beyond Google to Expand Your Search Marketing Audience by 30%
By Ashley Dotterweich | Mar 21 2013
While Bing and Yahoo! are the underdogs in the search engine world, they can still be valuable assets when it comes to advertising. Implementing search marketing campaigns that span multiple search engines can help you ... Read More