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Read the latest Social Marketing software articles, news and reviews.
Twitter: Using News to Connect with Your Audience
By Ernan Roman | Apr 18 2013
While not all companies can have a social media "touchdown" like Oreo's now famous Superbowl blackout tweet, real-time marketing is accessible to any size company. Using social media tools, your company can participate in real-time ... Read More
Can IBM Make the Social Business Connection with SMBs?
By Laurie McCabe | Apr 02 2013
While IBM will almost certainly wear the social business crown in large enterprises, its ability to make significant inroads in the SMB market is questionable. Read More
Coke's 7 Smart Social Media Rules for Success
By Ernan Roman | Feb 05 2013
How has Coke thrived in a social media world, ranking as the world’s most valuable brand and attracting the biggest Facebook fan base? Learn from their 7 Social Media Rules for Success. Read More
8 Key Ingredients to a Social Sales Team
By Janet Fouts | Jan 15 2013
Any good saleswoman will tell you that sales is all about building relationships. You build solid relationships and that equals respect and trust which leads to referrals. Whether those referrals are for sales or knowledge ... Read More
How to Reach a Highly Targeted Audience with Facebook Ads
By Ashley Dotterweich | Jan 04 2013
For many people, Facebook is the social platform to end all social platforms. But it’s been a long time since Facebook has been just for keeping in touch with your friends - Facebook offers a ... Read More
Lessons You Can Learn from the 4 Worst Social Media Blunders of 2012
By N. Rowan | Dec 17 2012
The great strengths of social media - how fast it is, how easy it is to reach a large audience, how it sponsors open discussions - are also its biggest flaws when used improperly. The ... Read More
Get More Out of Twitter with Promoted Advertising
By Ashley Dotterweich | Dec 04 2012
We’ve talked about how to optimize your tweets for the best engagement, but simply writing great tweets isn't the only way to make your mark in social media. Twitter also offers 3 “Promoted Products” that ... Read More
Boost Twitter Engagement with 5 Tips on Increasing Retweets
By Ashley Dotterweich | Nov 30 2012
With well over 150 million active users logging in on a regular basis in 2012, Twitter is an excellent platform for creating a brand reputation and reaching out to new and loyal customers. But if ... Read More
Build Brand Advocacy through Online Communities with Lithium
By Amanda Andonian | Nov 12 2012
We sat down with Lyle Fong, co-founder and Chief Strategist of Lithium Technologies, to talk about what Lithium's vision for social looks like, how enterprises can harness their communities for better engagement with the brand, ... Read More
ReadyPulse Brings Social Testimonials to the Retail World
By Amanda Andonian | Nov 05 2012
We talked to Dennis O'Malley, co-founder and CEO of ReadyPulse, to talk about social testimonials and how businesses can leverage their existing brand advocates for better social media marketing. Read More