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The Personal Value of CRM

By Clate Mask- President of Infusion Software

With any “good” technology, there is always a hidden benefit waiting for the right entrepreneur to profit from it. With CRM software, the hidden benefit lies within the personal value it creates. At Infusion Software, we encourage our employees to truly embrace the CRM. Within the first week of being hired (no matter what position they fill) they receive training on Infusion CRM and are encouraged to explore it until they are comfortable with each of the features. Over the last few weeks, I’ve been listening to my employees share stories of how they are using the CRM for their own benefit. These are just a few:

  • To sell their homes (even in a slow market)
  • As a time management tool
  • To keep in contact with friends and family
  • To promote and improve their blogs and other websites
  • To promote church, city, and other functions

I will not be surprised when CRM systems have completely saturated businesses and start making their way into the homes of average consumers. Because of the extensive features CRM offers, the possibilities are endless for businesses, employees, and consumers alike.