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Using CRM to Manage Your IT Help Desk
By John Harrison | Aug 21 2007
Q. "My company has an internal help desk that provides IT support to employees. Can a CRM system help make it more efficient?" A: What CRM can do for customer-facing help desks, it can also… Read More
How to Improve your Up-Sell and Cross-Sell Programs
By John Harrison | Aug 12 2007
The “one-size fits all” approach to selling into existing customer accounts simply does not work. Effective up-selling and cross-selling require a true understanding of each individual client, including needs, preferences, and behaviors. Read More
Glass Dimensions Sparkles with NetSuite
By John Harrison | Aug 12 2007
"While we still sell our products to local gift shops, we can now sell them directly to consumers, as well," says Dave Perkins, the director of IT. "The retail landscape has changed over the last… Read More
Six Secrets for Effective Email Marketing
By John Harrison | Aug 12 2007
Many companies today rely on email as their primary source of marketing outreach. It’s fast, inexpensive, and the results are almost instant. But, if you’re like most organizations, you may not be getting as much… Read More
The ABCs of Interactive Voice Response (IVR)
By John Harrison | Jul 28 2007
With an IVR system, customers have immediate, around-the-clock access to service – without the assistance of a live representative. Read More
ScreenPlay Turns to Entellium for Sales Force Automation
By John Harrison | Jul 28 2007
ACT! and Goldmine weren’t really upgrades from Excel, and Salesforce.com made us pay for a great deal of functionality we didn’t really need. Entellium eSalesForce offered multiple sales processes, whereby each sales rep could use… Read More
How to Protect your CRM Database
By John Harrison | Jul 28 2007
Your CRM database is one of your most valuable assets. Follow these steps to maximize your database integrity. Read More
Six Imperatives for Building Customer Equity
By John Harrison | Jul 19 2007
Customer equity leads to higher profits, higher lifetime value, and the powerful impact of word-of-mouth. Yet, most businesses are compelled to compete on price and convenience. John I. Todor, author of Addicted Customers, explores the… Read More
