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Insider perspectives on the tech industry from our network of software experts, consultants and developers

First Mover or Fast Follower in the Age of Open Innovation

First Mover or Fast Follower in the Age of Open Innovation

By Stefan Lindegaard | Nov 06 2013

Ssometimes first-movers are rewarded with huge profit margins and a monopoly-like status. On the other hand, being a first mover might also come with disadvantages such as “free-rider affects, resolution of technological or market uncertainty,… Read More 

Understanding Organic Traffic Without Keyword Data

Understanding Organic Traffic Without Keyword Data

By Levelwing | Nov 05 2013

Google is finally pulling the plug on the already-limited organic keyword referral data that can be collected through website analytics. Google first started limiting organic traffic keyword referral data in November of 2011 when referral… Read More 

Behind the Numbers: Social Share of Voice

Behind the Numbers: Social Share of Voice

By Levelwing | Nov 01 2013

Curious as to how you stack up to your competitors in the social media race? Everyone is. Sure you can see how many people have "liked" your Facebook page or retweeted your tweets, but what… Read More 

Elements of an Effective Fleet Management System

Elements of an Effective Fleet Management System

By Larry Turley | Oct 31 2013

Fleet management software is important because it gives fleet managers a wealth of data and metrics to draw from in order to better optimize the fleets under their direction. This is much more complicated than… Read More 

The One Tool Every Social Marketer Needs

The One Tool Every Social Marketer Needs

By Levelwing | Oct 30 2013

One of the most valuable tools you can use for social marketing is probably right next to you right now (or perhaps even in your hand). Yes, one of the most valuable tools is actually… Read More 

7 Things You Should Know About ECM in the Cloud

7 Things You Should Know About ECM in the Cloud

By David Jones | Oct 29 2013

For a while it appeared to be a case of never the twain shall meet – ECM systems seemed stuck in an on-premises world, with the growth of cloud solutions happening in other industries. There… Read More 

Pizza Hut: Preference-Driven Communications and Pizzas

Pizza Hut: Preference-Driven Communications and Pizzas

By Ernan Roman | Oct 29 2013

Many companies capture large quantities of customer data. But few use the data to deliver a competitively differentiating customer experience. Pizza Hut is asking customers to provide their preferences and using that information to deliver… Read More 

Take CHARGE of Your Data

Take CHARGE of Your Data

By Levelwing | Oct 25 2013

In these changing times of surplus data, the only way to properly assimilate the wealth of information from your top BI tools is to have a methodology for approaching the data. One such process is called… Read More 

5 Surprising Benefits of Digital Signatures for Financial Advisers

5 Surprising Benefits of Digital Signatures for Financial Advisers

By Emily Maxie | Oct 23 2013

If you’re a financial advisor, the paperless office probably seems pretty far away. Thankfully, your company doesn't have to go completely paperless to reap the benefits of digital signatures for financial advisers. Here are 5… Read More 

Channel Incentives: 3 Ways to Make Your Supply Chain Team Happy (Part 3)

Channel Incentives: 3 Ways to Make Your Supply Chain Team Happy (Part 3)

By Michael Kerman | Oct 23 2013

In this final part of a three-part series, Revitas' Michael Kerman wraps up his examination of channel incentives and how they can benefit your team. Read More