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Insider perspectives on the tech industry from our network of software experts, consultants and developers
3 Media Elements of Marketing: Earned vs. Owned vs. Paid
By Sherman Hsieh | Jun 23 2016
Paid, owned, and earned media (plus shared, in the PESO model) explained for 2026, with current examples, how the marketing mix works together, and where to start. Read More
3 Key Steps to Creating the Company Culture People Want to Join
By David Self | Jun 15 2016
Company culture and employee satisfaction should not measured by the pounds of swag doled out each week. Sure, employees appreciate fancy Apple Watches, trips to the beach and corporate gas cards, but these aren’t the… Read More
