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Insider perspectives on the tech industry from our network of software experts, consultants and developers
From the Community: Alternatives to Salesforce.com CRM for Small-to-Mid-Size Companies
By Mark Aspillera | Nov 08 2013
With Dreamforce coming up in a few weeks we figured it was as good a time as any to address question of finding serviceable alternatives to Salesforce.com CRM! In his question Kevin M. asks: "What… Read More
Get Me Outta Here! Avoiding Vendor Lock-In with Cloud-Based Software
By Emily Maxie | Nov 08 2013
You might not know that some less-trustworthy vendors build roadblocks specifically designed to lock in customers on their service. They make it hard for you to switch vendors so they can raise prices or change… Read More
First Mover or Fast Follower in the Age of Open Innovation
By Stefan Lindegaard | Nov 06 2013
Ssometimes first-movers are rewarded with huge profit margins and a monopoly-like status. On the other hand, being a first mover might also come with disadvantages such as “free-rider affects, resolution of technological or market uncertainty,… Read More
Understanding Organic Traffic Without Keyword Data
By Levelwing | Nov 05 2013
Google is finally pulling the plug on the already-limited organic keyword referral data that can be collected through website analytics. Google first started limiting organic traffic keyword referral data in November of 2011 when referral… Read More
Behind the Numbers: Social Share of Voice
By Levelwing | Nov 01 2013
Curious as to how you stack up to your competitors in the social media race? Everyone is. Sure you can see how many people have "liked" your Facebook page or retweeted your tweets, but what… Read More
Elements of an Effective Fleet Management System
By Larry Turley | Oct 31 2013
Fleet management software is important because it gives fleet managers a wealth of data and metrics to draw from in order to better optimize the fleets under their direction. This is much more complicated than… Read More
The One Tool Every Social Marketer Needs
By Levelwing | Oct 30 2013
One of the most valuable tools you can use for social marketing is probably right next to you right now (or perhaps even in your hand). Yes, one of the most valuable tools is actually… Read More
7 Things You Should Know About ECM in the Cloud
By David Jones | Oct 29 2013
For a while it appeared to be a case of never the twain shall meet – ECM systems seemed stuck in an on-premises world, with the growth of cloud solutions happening in other industries. There… Read More
Pizza Hut: Preference-Driven Communications and Pizzas
By Ernan Roman | Oct 29 2013
Many companies capture large quantities of customer data. But few use the data to deliver a competitively differentiating customer experience. Pizza Hut is asking customers to provide their preferences and using that information to deliver… Read More
Take CHARGE of Your Data
By Levelwing | Oct 25 2013
In these changing times of surplus data, the only way to properly assimilate the wealth of information from your top BI tools is to have a methodology for approaching the data. One such process is called… Read More