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What's Hybrid CRM?
Posted Nov 13 2007 by John Harrison
It's the best of all worlds. Hosted and on-premise customer relationship management software. In fact -- it's the new market trend. Learn about it. Read More
The Oakland A's Hit a Home Run with NetSuite
Posted Nov 09 2007 by John Harrison
The Oakland A's switch form Excel to NetSuite, improving their lead management, sales tracking and reporting capabilities. Read on to see how the Oakland A's and NetSuite make a winning sales team. Read More
The Inevitable SaaS Market Segmentation Evolution
Posted Nov 06 2007 by John Harrison
Chuck Schaeffer, CEO of Aplicor, notes that the majority of hosted CRM software publishers have yet to deliver market specific business solutions for routinely recognized market segments. For the most part, on-demand solutions... Read More
What Does it Mean to Know Your Customer?
Posted Nov 06 2007 by John Harrison
Kathering Jones, Director of Marketing at NetSuite, notes that real-time visibility into every aspect of the customer life cycle from initial lead through revenue transactions is vital. Having this information within one business solution improves ... Read More
"Out-of-the-Box" CRM Customization?
Posted Nov 06 2007 by John Harrison
Our CRM Advisor tackles the question "How much modification should an 'out-of-the-box' CRM solution typically need?” A: There is no black-and-white answer when it comes to CRM customization. The level of customization required... Read More
Book Review: Soar Despite Your Dodo Sales Manager
Posted Nov 06 2007 by John Harrison
Do you desire to increase your selling success? If so, you need to read Soar Despite Your Dodo Sales Manager, written by Lee B. Salz. In his book, Salz provides sales people with an energy boost and ... Read More
Email Marketing Techniques: How to Avoid the Dreaded Spam Filter
Posted Nov 05 2007 by John Harrison
There are some smart ways to outwit the spam filters, regardless of how they are implemented or set up, and make sure your email gets delivered to its intended target. Here's some tips on how ... Read More
CRM Analysts. Who to Talk to?
Posted Oct 30 2007 by John Harrison
Finding the right analyst firm to work with will takes some thought. Some vendors offer complete, in-depth product reviews that highlight both the positive and negative attributes of each solution, others focus on best practices. ... Read More
Synovus Turns to Aplicor for CRM
Posted Oct 30 2007 by John Harrison
Financial firm, Synovus, discovers that Aplicor CRM has enough functionality to automate their relatively complex sales and marketing processes, at a reasonable price point. Read More
How to Write an RFP for CRM Software
Posted Oct 30 2007 by John Harrison
CRM requirements will vary greatly, so every RFP will look quite different. Here's five things you MUST include in a CRM software RFP. Read More