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Six Secrets for Effective Email Marketing
Posted Aug 12 2007 by John Harrison
Many companies today rely on email as their primary source of marketing outreach. It’s fast, inexpensive, and the results are almost instant. But, if you’re like most organizations, you may not be getting ... Read More
The ABCs of Interactive Voice Response (IVR)
Posted Jul 28 2007 by John Harrison
With an IVR system, customers have immediate, around-the-clock access to service – without the assistance of a live representative. Read More
ScreenPlay Turns to Entellium for Sales Force Automation
Posted Jul 28 2007 by John Harrison
ACT! and Goldmine weren’t really upgrades from Excel, and Salesforce.com made us pay for a great deal of functionality we didn’t really need. Entellium eSalesForce offered multiple sales processes, whereby each sales rep could use ... Read More
How to Protect your CRM Database
Posted Jul 28 2007 by John Harrison
Your CRM database is one of your most valuable assets. Follow these steps to maximize your database integrity. Read More
Six Imperatives for Building Customer Equity
Posted Jul 19 2007 by John Harrison
Customer equity leads to higher profits, higher lifetime value, and the powerful impact of word-of-mouth. Yet, most businesses are compelled to compete on price and convenience. John I. Todor, author of Addicted Customers, explores the ... Read More
Gartner Releases Latest Sales Force Automation Magic Quadrant
Posted Jul 13 2007 by John Harrison
Market research firm Gartner released its latest Sales Force Automation magic quadrant late last month. The magic quadrant, a tool that aids companies in the evaluation and selection of technology vendors, places CRM providers in ... Read More
Taking Care of Your Customer Data
Posted Jul 13 2007 by John Harrison
You ask the questions, and our resident CRM guru shares her wisdom. Q: "Who should have access to my customer data?" A: The answer to this question may seem simple - that anyone inside or outside your ... Read More
Taking CRM for A Test Drive
Posted Jul 13 2007 by John Harrison
Shopping for a new CRM system? It's best to see any potential CRM software in action BEFORE you buy. Here are a few CRM vendors that make their solutions easily available for a quick "test-drive". Check ... Read More
Get More of What you Want, Without Working Harder
Posted Jul 13 2007 by John Harrison
Big Help for Small Business: Get More of What You Want, Without Working Harder (Or Spending More) There comes a point where you simply can't work any harder. There are 24 hours in the day, and even ... Read More
What to Look for in a Hosted CRM Provider
Posted Jun 24 2007 by John Harrison
You ask the questions, and our resident CRM guru shares her wisdom. Q: "My company has decided that hosted CRM is the best option for us. What should I look for when choosing a service provider? ... Read More