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Using CRM to Improve Lead Tracking and Management
Posted Apr 29 2007 by John Harrison
Businesses of all types and sizes spend a small fortune generating sales leads. But, according to a recent study by the Business Performance Management Forum, more than 70% of today's companies have no formal process for ... Read More
The Multiple Database Dilemma
Posted Apr 29 2007 by John Harrison
You ask the questions, and our resident CRM guru shares her wisdom. Q: "How do I prevent my sales reps from keeping separate prospect databases?" A: User adoption is crucial to sales force automation success. But, reps ... Read More
John I. Todor
Posted Apr 13 2007 by John Harrison
John I. Todor, Ph.D. is the managing partner of The Whetstone Edge, LLC, a customer-centric consulting firm that helps clients build customer equity by delivering compelling customer experiences. John's newest book, Addicted Customers: How to Get ... Read More