Salesforce.com Sales Cloud Review
Product Snapshot
Product Pricing
- $2/user/month (Contact Manager)
- $15/user/month (Group)
- $65/user/month (Professional)
- $125/user/month (Enterprise)
- $250/user/month (Unlimited)
Technology
The Sales Cloud is delivered via the Cloud as Software-as-a-Service, allowing users to access the system with an Internet connection. As a cloud deployment, the Sales Cloud requires no additional hardware or software in order to run the solution.
Customer Focus
The Sales Cloud comes in a several editions to meet the needs of organizations of all sizes and industries.
Select Customers
NBC Universal, Kelly Services, Pandora, Burberry, Prudential Financial, Vistage International, SunEdison
About Salesforce.com Sales Cloud
Salesforce.com’s Sales Cloud is the world’s number one sales application. This solution stores and manages the vital information sales teams need to better connect with customers. The Sales Cloud delivers up-to-date, complete data—from account information to social insights—and makes it available anywhere at any time. Built on an open architecture and designed to resemble consumer websites like Amazon.com, the Sales Cloud is easy to use and feature-rich. More than 100,000 customers around the world rely on the Sales Cloud to help them close deals and improve collaboration.
About Salesforce.com
Salesforce.com is the leading enterprise cloud computing company with a strong focus on the Social Enterprise—infusing a social context into the way businesses are run. Founded in 1999 by former Oracle executive Marc Benioff, Salesforce.com has gained recognition for its innovative products right from the start. Salesforce.com delivers a range of CRM and business applications that help companies improve the way their employees collaborate and the way they connect with customers.
Salesforce.com Acquisition History
- Sendia (April 2006) – now Force.com Mobile
- Kieden (August 2006) – now Salesforce for Google AdWords
- Kenlet (January 2007) – now Salesforce Ideas
- Koral (March 2007) – now Salesforce Content
- Instranet (August 2008) – now Salesforce Knowledge
- GroupSwim (December 2009) – now part of Salesforce Chatter
- Informavores (December 2009) – now Visual Workflow
- Jigsaw Data Corp. (April 2010) – now Data.com
- Sitemasher (June 2010)
- Navajo Security (August 2011)
- Activa Live Chat (September 2010)
- Heroku (December 2010)
- Etacts (December 2010)
- Dimdim (January 2011)
- Manymoon (February 2011)
- Radian6 (March 2011)
- Assistly (September 21, 2011)
- Model Metrics (November 2011)
- Rypple (Dec 2011)
Salesforce.com Sales Cloud Key Features
- Get updates on contacts, accounts, opportunities, and documents in real time
- Tap into the expertise of your entire organization to find the right information, close deals, and get approvals
- Connect and collaborate with customers in private groups
- Consolidate account history, customer communications, contacts, and more into a single location
- Gain social media insight to understand what your customer “likes”
- Log calls and respond to leads from any mobile device
- Access information like dashboards and opportunities on the go
- Manage and track campaigns across multiple channels, including social media
- View the progress of a campaign for lead capture to close
- Easily access in-depth company profiles and high-quality business contacts
- Get the right business data to plan territories, reach decision makers, and build targeted prospecting lists
- View the details about the deals the sales team is pursuing
- Receive automatic updates and track all associated activities to close deals faster
- Have more control over routine activities
- Automate approvals
- Eliminate redundant tasks
- Improve adherence to business processes
- Easily find the file needed with social web features like comments, following, @mentions, and “likes”
- Securely share files
- Receive notifications when content changes
- Synchronize with Microsoft Outlook, Gmail, Microsoft Word/Excel
- Personalize HTML email templates
- View real-time business statuses
- Create and customize dashboards by role, individual, or department
- Share sales information and follow joint processes with business partners
- Build and manage a loyal partner community
- Find sales applications tailored for different business needs
- Read user ratings and reviews for apps
- Tap into a community of social enterprise experts
Salesforce.com Sales Cloud Screenshots
Sales Cloud Chatter
Pros
- The Sales Cloud is built with a uncomplicated, consistent, intuitive and robust interface that makes using the solution and finding information a breeze.
- The Sales Cloud comes with extensive dashboard views—maybe the most extensive compared to other CRM solutions—that come with a large amount of color graphs that easily display CRM data in a variety of ways.
- Salesforce.com offers a comprehensive and robust third-party app platform, AppExchange, that delivers a wide range of sales and social enterprise applications built to integrate seamlessly with the solution. If there is an additional CRM feature needed, the AppExchange probably offers it.
- The Sales Cloud is built on a robust cloud computing infrastructure with extensive customization capabilities, allowing companies to tailor the solution to their needs.
Cons
- The Marketing features cover only the basics and if more advanced functions are needed, some companies may have to buy a separate marketing module to supplement the solution.
- Some users complain of poor customer service and long response times for support.
- Though offered on a tiered pricing structure, pricing can get very expensive, compared to other CRM products with similar features.
Overall
Salesforce.com is the market leader in CRM—and for good reason. Its Sales Cloud solution is simple to use and set up, and leverages advanced functionality for lead and opportunity management—including territory management—to provide sales teams with the tools they need to effectively carry out their jobs. The system’s easy-to-use interface with advanced reporting capabilities ensures quick user adoption rates and visibility into critical CRM areas. Plus with the AppExchange, companies can easily find any add-ons for the system to answer their every CRM need.
Salesforce.com Sales Cloud Videos
Salesforce.com Sales Cloud with Chatter Demo
Salesforce.com Sales Cloud with Chatter Demo
Salesforce.com Sales Cloud Mobile Demo
Salesforce.com Sales Cloud DemoProducts Similar to Salesforce.com Sales Cloud
What Others Say about Salesforce.com Sales Cloud
- Salesforce.com Independent Review – CRMSearch.com
“Salesforce.com is both the pioneer and poster child for the SaaS CRM movement…The company leads the combined SaaS and PaaS markets with a consolidated offering that includes a SaaS CRM application.” - Salesforce.com Product Review – CRMLandmark.com
Salesforce.com’s “…APEX platform breathes new development life into a product starting to get stale…However, Salesforce.com’s core CRM product is losing ground to both powerhouses such as Microsoft and Oracle as well as some of the much smaller and more nimble CRM pure-plays.” - CRM Software Review Salesforce.com – CRMSoftware360.com
Salesforce.com’s “…primary CRM software modules include sales force automation (SFA), marketing and customer support. Each successive software version release adds new capabilities to support customization and integration with other business software applications.”
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