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Salesforce Pardot Review

Product Snapshot

Product Pricing

Pricing starts at $1,000 a month.

Technology

Product is available as a SaaS solution that requires no additional hardware.

Customer Focus

Vendor works with enterprise and mid-sized customers.

Select Customers

Swiss Education Group, Lofthouse Catering, Wood Mackenzie, Valpak, Xirrus

About Pardot

Pardot is a marketing automation software solution that works entirely within a number of CRM platforms. The program has tools for both sales and marketing personnel. Marketing users can create email marketing materials using templates and a WYSIWYG editor, design landing pages and track all signups from campaigns.

As people are entered into the system, it automatically scores leads based on their brand interactions and social media activity. As a result, sales staff can easily find which leads are worthwhile and pull up comprehensive profiles on the good ones. Additionally, Salesforce Pardot maintains sales reps’ schedules by sending out alerts for key upcoming tasks.

About the Company

Pardot was founded in 2007 and is headquartered in Atlanta, Georgia. In 2012, Salesforce acquired Pardot as a part of ExactTarget.

Pardot Key Features

SaaS marketing automation software solution
Works inside Salesforce.com, SugarCRM, Netsuite and Microsoft Dynamics CRM
Users can create email marketing materials, landing pages and forms
Handles all social media postings
Automatically scores leads using a number of program algorithms
Stores comprehensive lead profiles, including contact data and brand interactions
Generates ROI analytics for marketing campaigns