This overload could make your potential customers immune to any kind of digital interactions. How do you build long lasting customer relationships then? Well, this guide tells you 5 tips you can start using today to improve and nurture your client relationships.
Your content marketing is your most dependable interface with your customers. When your sales reps are not talking to purchase managers from your customer businesses, you only have your content to keep them engaged and interested in your business. To build long term relationships, you’ve for to stay relevant and valuable over a long term.
There’s good content, and then there’s invaluable content. Make sure your content, whether it’s your blog posts or your monthly newsletters, adds value to the customers, to the extent that they look forward to receiving it.
Experiment with a mix of content formats such as infographics, podcasts, webinars, videos, eBooks, and white papers to keep things dynamic. It’s crucial that you make your editorial process strong enough to automatically drive the creation of highly valuable content, published timely.
With time, social media will become the most important platform for building and nurturing client relationships, apart from email marketing and offline networking.
To make sure your client relationships are strong and symbiotic enough, make sure that your social voice is genuine, as well as highly contextualized for the platform you’re posting on.
Our corporate branding voice and your social voice could be different, and that’s alright. Nobody is on social media to scroll through your advertisements anyways. Keep these tips in mind:
This is how you personify your brand, by showcasing its multiple dimensions like a pro and paving the way for strong and mutually rewarding client relationships.
Of course, you have a strong customer support team to help your clients with whatever they need. However, long lasting relationships require you to step beyond, and proactively ‘listen’ to what your customers are saying about you, but not to you.
This is where social media listening, and monitoring tools come to the fore. Some of the irrefutable benefits of social media listening and monitoring include:
Social proof is a social media marketing tactic that sounds too obvious, but works like a charm anyways. Did you know – almost 92% consumers trust product and idea recommendations from their friends and family!
Online reviews and ratings can make or break a business. Here are the most reliable forms of social proof components to include in your online content.
I briefly mentioned how you can use different social media platforms to establish a well-developed brand personality. That’s one piece of the larger strategy of personifying your brand.
Your brand logo, trademarks and web design choices help give a recognizable shape and form to your brand. Then, the core philosophy and focus reflected in your content marketing across channels reinforces your brand image.
Apart from developing a likeable brand personality, you also need to personalize your interactions with your customers. Personalized email marketing, a consistent and well thought-out procedure for client interactions management across platforms and customer support teams, constant focus on developing highly nuanced user personas via A/B testing – all these tactics help.
Every incremental effort invested in building long lasting client relationships saves your business a lot of money, effort and time. Start today.
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