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Oracle Focuses on Improving CRM Quality Before Joining the War on Competition

In the midst of the technology and software industry, customer relationship management (CRM) software unarguably stands as a top competitor, mainly regarding the Software-as-a-Service feature. Oracle is usually the frontrunner during debates among software authorities. But surprisingly, Oracle maintains its complacency to retain its CRM innovation aspirations restricted to the caliber of the business Information Technology arena.

Earlier in the week, Oracle launched their 19th principal improvement tailored to their CRM-On-Demand framework in the cloud platform, which currently hosts a variety of mobile computing devices. These include the top Apple apparatuses and BlackBerry appliances from Research In Motion–an industry guru in wireless innovation. Oracle’s CRM-On-Demand also strives for more cohesive integration among other software applications that would be hosted in the cloud platform.

Oracle’s CRM Senior V.P., Anthony Lye, argues the difference in Oracle CRM software compared to other competitors is that Oracle CRM–within the cloud platform–includes a data data warehouse that lets the company reinforce business intelligence (B.I.) capabilities amid the CRM setting. Lye claims that this level of efficacy is essential for all companies that perceive CRM as an aspect of a harmonized assortment of  business functions. Lye states that the nineteenth update for Oracle’s CRM-On-Demand is currently and particularly sturdy in regards to the amalgamation with Microsoft Outlook–which has acquired a prestigious reputation among businesses that rely on this portion of software to assist their everyday enterprise routine.

As SAP continues to battle with Salesforce and Microsoft over the title of top-competitor in the small to mid-sized enterprise market, Oracle maintains peaceful ground to concentrate on optimizing their CRM endeavors on better quality business applications that need more features and functionality from their CRM system.

CRM applications are undoubtly crucial factors of a supplemental enterprise routine. While more businesses accept this truth, many companies search for commingled alternatives that eliminate the dependency on software coding to combine contrasting constituents. CRM’s longevity remains a debate among the software technology industry. However, one factor that is infallible is that the criteria of business software ceaselessly evolves, which Information Technology (IT) professionals need to consider. Instead of focusing on software applications that require more management, business processes must be primarily evaluated.

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[Photo courtesy of entrepreneur.]