Infor acquired Epiphany, Inc., a recognized leader in customer relationship management (CRM) with a suite of products comprised of marketing, sales, service, and customer analytics.

Rebranded as Infor CRM Epiphany, the software provides comprehensive, market-leading customer relationship management (CRM) solution for integrated marketing, sales, and service based on Infor's Service Oriented Architecture and modern J2EE technology.

Infor Marketing Software

Infor CRM Epiphany offers:

• Marketing - Real-time customer decision management and permission-based marketing: inbound marketing, outbound marketing, blended marketing, campaign management, marketing resource management.
• Sales - A solid foundation for synchronizing sales efforts: sales force automation, sales configuration, and other tools to manage the entire sales cycle.
• Service - Consistent, personalized customer care through the contact/call center, through a 24x7 online self-service exchange, or in a field-service environment.

Benefits for Marketers

These software solutions help you optimize interactions with your customers. Whether your aim is to take better advantage of inbound marketing opportunities, conduct smarter outbound marketing campaigns, or increase the effectiveness of your sales and service operations, Infor CRM Epiphany improves the entire process of managing customer relationships at the lowest total cost of ownership.

Infor CRM Epiphany helps companies improve customer relationships:

• Deliver a single, informed view of the customer.
• Improve customer acquisition rates.
• Accelerate organic growth.
• Speed time to market.
• Increase customer retention and loyalty rates.

In addition, Infor CRM Epiphany boosts revenues and reduces costs:

• Improve cross-selling and up-selling.
• Increase average revenue per customer.
• Boost contact/call center effectiveness.
• Increase sales effectiveness.
• Heighten field service effectiveness.
• Streamline the quote-to-order process.

Infor Corporate Background

Although Infor's name is not widely known, the company has made a number of corporate acquisitions over the last several years to become the world's 3rd largest provider of enterprise software, with approximately $2.1 billion in revenue, and the 10th largest software company in the world. Infor offers implementation and support capabilities in 100+ countries and serves 70,000 customers worldwide.