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Seven Steps to Software Project Failure
Posted May 2, 2013 by Donald Beckett
In spite of 30 years of structured programming, CASE tools, OO development, 4th GL languages, CMMI, and PMI, the failure rate for larger projects has failed to respond to all of this love and attention.… Read More
70-75 Percent of Email Subscribers are Inactive: Tips for Improvements
Posted May 1, 2013 by Ernan Roman
The Challenge: Per recent guidelines, you will be penalized if your emails do not have adequate levels of deliverability and "engagement". Consider the following options to optimize your lists to increase open rates and engagement.… Read More
Yoplait's Cause Marketing Deepens Customer Engagement
Posted April 23, 2013 by Ernan Roman
The Challenge: Companies can deepen their engagement with customers by championing powerful causes. However, in order for these efforts to be effective, customers must feel that your efforts are authentic and truly helping the charity.… Read More
How to Enact Operational Change through Social Research
Posted April 22, 2013 by Steve Parker, Jr.
There are plenty of data sources out there that can help you create efficiencies and improvements in your brand or business. One commonly overlooked source is social research. We have written about the importance of social… Read More
Building Communities: 5 Takeaways from Frito Lay
Posted April 22, 2013 by Ernan Roman
The Challenge: Research from Forrester has found that 90% of consumers distrust brand messaging, including social media. However 70% of consumers believe in recommendations from friends or family. The opportunity for brands: build loyal social… Read More
It's Time to Customize Marketing
Posted April 17, 2013 by Jeff Adelson-Yan
Did you know that 49 percent of consumers surveyed in the US and UK said that they do not mind relinquishing personal data in order for a personalized shopping experience? Though the vast majority of… Read More
5 Helpful Tips to Generate More Leads with Your Website
Posted April 12, 2013 by Antoine Dupont
A website redesign project should include ways to not only make it more appealing, but foremost, how to attract more qualified visitors which may turn into leads and eventually into clients. In my humble opinion, people will spend… Read More
Hey You, Get Off of My Cloud: CIO Concerns with Cloud ERP Systems
Posted April 11, 2013 by Panorama Consulting
Cloud ERP systems are getting a lot of attention these days. SaaS ERP vendors – such as Salesforce, Workday, Plex Systems and NetSuite – and other cloud providers are demonstrating revenue growth that most traditional… Read More
Focusing on Relationships, Not Sales, Generates Greater Revenue
Posted April 9, 2013 by Ernan Roman
The Challenge: Traditional marketing has often focused on getting the sale. Instead, marketers should focus on retention and how to keep more customers for longer periods. Customer Lifetime Value, (CLTV), is a simple equation for… Read More
Ten Tips for Creating Enticing Calls to Action
Posted April 9, 2013 by Janelle Johnson
I read recently that the main point of multi-channel marketing is to stimulate interest that leads to a personalized email conversation with a prospect. If all roads lead to email, then your lead generation and… Read More