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Facebook Rolls out Newsfeed Video Ads

Facebook Rolls out Newsfeed Video Ads

Posted January 17, 2014 by Levelwing

There’s been a lot of chatter about the anticipated launch of video ads within the Newsfeed on Facebook (versus the video ads that were previously offered only as a premium Homepage placement) and it’s now… Read More 

Behind the Software Q&A with Kona Lead Scott DeFusco

Behind the Software Q&A with Kona Lead Scott DeFusco

Posted August 22, 2013 by Mark Aspillera

There's no shortage of collaboration tools in the software world right now. More than a few of them are actually quite good at what they do, but few, if any, are good enough to cross… Read More 

Knowledge Management and Social Media: A Friendship At Odds

Knowledge Management and Social Media: A Friendship At Odds

Posted August 9, 2013 by Miranda Limonczenko

Social media and knowledge management: one organizes the information of a company while the other organizes the voices of the world. Knowledge management came along first in the mid 90s. Then its cousin, social media,… Read More 

Social Media and Innovation: Why You Need to Get Your Hands Dirty

Social Media and Innovation: Why You Need to Get Your Hands Dirty

Posted May 16, 2013 by Stefan Lindegaard

I recently had a talk with a guy who claimed that he knew exactly what social media could do for companies. The funny thing is that he knew this without even using social media himself… Read More 

How to Enact Operational Change through Social Research

How to Enact Operational Change through Social Research

Posted April 22, 2013 by Steve Parker, Jr.

There are plenty of data sources out there that can help you create efficiencies and improvements in your brand or business. One commonly overlooked source is social research. We have written about the importance of social… Read More 

Twitter: Using News to Connect with Your Audience

Twitter: Using News to Connect with Your Audience

Posted April 18, 2013 by Ernan Roman

The Challenge: News and events provide powerful opportunities to connect with your audience. Twitter makes this easy. Following are 7 tips. While not all companies can have a social media "touchdown" like Oreo's now famous… Read More 

It's Time to Customize Marketing

It's Time to Customize Marketing

Posted April 17, 2013 by Jeff Adelson-Yan

Did you know that 49 percent of consumers surveyed in the US and UK said that they do not mind relinquishing personal data in order for a personalized shopping experience? Though the vast majority of… Read More 

Marketing's Social Media Sin of Omission

Marketing's Social Media Sin of Omission

Posted March 18, 2013 by Dr. Emily R. Coleman

The Internet is filled with articles, discussions, and blogs on how managers should “market” to employees. We are told the best ways to motivate them.  We discuss the best ways to communicate with them.  We blog… Read More 

Social Listening and Predictive Analysis for Healthcare Marketing

Social Listening and Predictive Analysis for Healthcare Marketing

Posted March 8, 2013 by Jeff Adelson-Yan

In a society where social media (especially Twitter) is bursting with our every thought and (literal) status, it’s no surprise that social media start-up Sickweather was able to leverage social conversation into predicting something like flu season.… Read More 

Make Your Social Media Channels More Effective in 4 Steps

Make Your Social Media Channels More Effective in 4 Steps

Posted March 1, 2013 by Steven Van Belleghem

A large number of companies are thinking about their next steps in social media. One of the key factors in any social media strategy is the channel/content debate. Companies are struggling to capitalize on their… Read More