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Read the latest Social Media Management software articles, news and reviews.
How Savvy is your Use of Social Verbiage?
By Steve Parker, Jr. | Aug 20 2013
Do you know if your company is making the most of social marketing, social media and social networking? Many marketing professionals misuse these three terms, creating a fair amount of confusion for business professionals who ... Read More
An Innovator's Guide to Social Media Branding
By Stefan Lindegaard | Aug 06 2013
In my opinion, both the top social media tools and personal branding techniques are low-hanging fruit for corporate innovators and entrepreneurs. Nevertheless, there is not enough social activity. Now more than ever, corporate innovators and ... Read More
Is Social Media Damaging Your Brand?
By Ernan Roman | Jul 08 2013
If you are not allocating time for brand reputation management, you will never fully know what your customers are saying to you–and more damaging, saying about you to others. The lesson for all businesses is ... Read More
Social Media and Innovation: Why You Need to Get Your Hands Dirty
By Stefan Lindegaard | May 16 2013
Use social media tools to further innovation for your company using the tips and takeaways outlined in this article. Read More
5 Tips to Reduce the Risk of Social Media Flubs
By Jeff Adelson-Yan | Apr 29 2013
Whether you’re a small or large agency, you know that the possibility of a social media flub is real. Usually, it is the result of someone being careless or frivolous with their social media use. ... Read More
Setting Objectives For Your New Website? Don’t Forget About Increasing Customer Interaction
By Grant Epstein | Apr 25 2013
In addition to engaging, customer interaction oriented content that brings your product or service to life, your site must include strong calls to action and ways for your customers and prospects to interact with your ... Read More
How to Enact Operational Change through Social Research
By Steve Parker, Jr. | Apr 22 2013
We have written about the importance of social research many times, with its opportunities for proactive customer service and online reputation management. However, the most lucrative aspect of social research is its ability to convert ... Read More
Building Communities: 5 Takeaways from Frito Lay
By Ernan Roman | Apr 22 2013
Research from Forrester has found that 90% of consumers distrust brand messaging, including social media. However 70% of consumers believe in recommendations from friends or family. Building communities of engaged, happy customers can be difficult. ... Read More
Twitter: Using News to Connect with Your Audience
By Ernan Roman | Apr 18 2013
While not all companies can have a social media "touchdown" like Oreo's now famous Superbowl blackout tweet, real-time marketing is accessible to any size company. Using social media tools, your company can participate in real-time ... Read More
Can IBM Make the Social Business Connection with SMBs?
By Laurie McCabe | Apr 02 2013
While IBM will almost certainly wear the social business crown in large enterprises, its ability to make significant inroads in the SMB market is questionable. Read More