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Read the latest Social Media Management software articles, news and reviews.
What the New Facebook Insights Mean for Your Social Strategy
By Levelwing | Jan 21 2014
If you’re a social marketer who is managing one or more Facebook Pages – and more importantly, measuring what you do – Facebook Insights is vital to your job. So, it’s probably not news to ... Read More
IBM Innovations in "Outside In" Conversations and Content
By Ernan Roman | Jan 21 2014
Companies are failing to connect with customers through personalized interactions. Conversing with customers should now encompass key points of engagement starting with what you name products and services, as well as how you structure ongoing ... Read More
Facebook Rolls out Newsfeed Video Ads
By Levelwing | Jan 17 2014
There’s been a lot of chatter about the anticipated launch of video ads within the Newsfeed on Facebook (versus the video ads that were previously offered only as a premium Homepage placement) and it’s now ... Read More
Social Conversation: Separating the Insights From the Noise
By Levelwing | Jan 10 2014
There are more social conversations going on around brands and products today than ever before, but that only makes the issue of how to drill down on the exchanges that are going to provide actual ... Read More
Facebook Advertising Influence on Paid Search Success
By Levelwing | Dec 30 2013
As Facebook advertising has experienced incredible growth, many marketers have wondered – what’s the value of advertising on this site? This blog post from Levelwing's Tori Theiss looks at how investing in advertising on Facebook ... Read More
Social ROI is NOT Dead
By Levelwing | Nov 21 2013
A recent article on Business Insider revealed findings from a BI Intelligence report on Social ROI. How valuable is Social ROI? Read on to learn why guest contributor Levelwing believes measuring ROI is certainly possible ... Read More
Trends in Social Ads Give Control to the Consumer
By Levelwing | Nov 11 2013
If you’ve been keeping up with social news lately, you’ve likely seen that many of the larger social platforms are making changes to their advertising offerings – some offering social ads for the first time ... Read More
Behind the Numbers: Social Share of Voice
By Levelwing | Nov 01 2013
Curious as to how you stack up to your competitors in the social media race? Everyone is. Sure you can see how many people have "liked" your Facebook page or retweeted your tweets, but what ... Read More
The One Tool Every Social Marketer Needs
By Levelwing | Oct 30 2013
One of the most valuable tools you can use for social marketing is probably right next to you right now (or perhaps even in your hand). Yes, one of the most valuable tools is actually ... Read More
The Best-Value Social Media Management Software
By Kiri Picone | Oct 23 2013
Like Goldilocks on the hunt for the perfect chair, we always want to find a solution that’s “just right”---not too cheap or too expensive, with all of the right features. To determine the best-value social ... Read More